Norwich Shopify web design with a page for each search worth winning, nothing paid up front
A boutique in the Lanes or a maker out at Wroxham gets a Shopify store designed about 55 minutes up the A11 in Bury St Edmunds, from £495 a month, with the Shopify SEO every month and no deposit to open the account.
Google
Webflow
The woman in Wroxham types linen midi dress, never Shop
A boutique in the Lanes has a Shop page, 60 pieces in a grid, sizes listed as separate products, a basket. Nobody puts Shop into Google. What they put in is linen midi dress, merino jumper, wide leg jeans, leather crossbody bag and gold hoop earrings, and a site saying none of that gives Google nothing, so a chain fills the results. Each search becomes a collection: the right pieces, a few honest lines about fabric and cut, and a Norwich page for searches naming the city. The keyword research is done first and you read every line: phrase, rough monthly searches, who ranks today. Phrases nobody types get nothing. Dresses, knitwear, denim, bags and jewellery, each typed 4 ways: 20 searches, 20 pages.
3 Norwich plans by catalogue size, from 100 pieces to 2,000
The plans run on product count and nothing else. Shop Starter costs from £495 a month and takes up to 100 products: a Lanes boutique with its dresses, knits and jewellery. Shop Growth costs from £695 a month and takes up to 500: a shop adding shoes and a menswear rail. Shop Scale costs from £895 a month and takes up to 2,000: a Norwich homeware or outdoor shop with a stockroom behind it. Above 2,000 is Custom. Research, theme, redirects, Merchant Center and monthly Shopify SEO don't vary between them. 12 months, then month to month at the signed price, and a boutique moves up when the rails fill. Our pricing page sets the 3 side by side.
The boutique owns the Norwich store, we hold a staff login
The Shopify account is created in the boutique's name on day one. Shopify bills you, not us, for its plan and its card fees; the domain lives in your registrar, and every customer and every order belongs to the boutique. We are staff inside your store, on a login you can revoke in a click. A shop that has traded in the Lanes for years should not depend on an agency's goodwill to keep its own till. Leave after the 12 months and nothing moves: the store is already yours, so there is nothing to hand over and no fee for doing it. We'd rather a Norwich boutique stayed because the monthly report earns it than because a contract says so.
Marine Spec: a Suffolk shop's Wix listings rebuilt as a Shopify store
Our Shopify case study isn't a fashion shop, but a Norwich boutique should study the move. Marine Spec is Harry's reef aquarium accessories business, run from his Suffolk home alongside his YouTube channel, The Spiritual Reefer. The 31 Wix products ended up as 24 on Shopify with 176 variants between them, so a thing sold in 3 sizes and 4 colours became 1 product with options, as a dress in 5 sizes should. The 11 collections came from keyword research, alt text went on every photo, redirects on every old Wix address, and 4 of 15 planned guides were written. The theme, the schema and the files for AI search took their cue from Harry and the hobby; a boutique's would take theirs from the Lanes.
Why a Lanes boutique sells on Shopify, and what Shopify charges
The checkout is the reason. A customer on the train home to Wymondham finishes buying with Shop Pay or Apple Pay in a couple of taps, and fewer baskets die at the card details screen. Shopify Payments handles the cards. The Shopify app on your phone carries orders and stock, so a dress sold off the rail on Saturday afternoon is marked gone before the website sells it twice. Apps add gift cards, back in stock alerts or a size guide when needed and not before. The trade off: Shopify bills its own monthly plan and card fees to you, and since those figures move we'd rather a Norwich boutique read them from Shopify than from a page we wrote last spring.
A Norwich theme designed for the boutique, not a stock theme recoloured
Most small Shopify stores wear a free theme with the colours swapped, and a shop that picks stock as carefully as a Lanes boutique shouldn't look like the rest. Yours is built from a blank canvas on Shopify's Online Store 2.0: filters by size, colour and fabric, a size guide on the product page, a cart button pinned within reach while the photos scroll, big images because clothes are sold by the photograph, and no clutter of apps slowing it down, since the useful parts are built into the theme. It's checked on a phone first, because the Norwich customer browses from the sofa at 9pm after a hospital shift. Wymondham, Diss and Watton each have a Shopify page of their own, researched separately.
Online shops for Norwich independents whose customers live in Sprowston and far beyond Norfolk
Norwich likes to call itself a fine city, and the Lanes make the case: narrow streets off the Market full of independents that would struggle anywhere else this size. Take a fashion boutique there, with an Instagram following, a window that stops people on a Saturday, and a Squarespace site thrown together during lockdown, with a Shop page listing 60 pieces where every size is a separate product. Regulars from Thorpe St Andrew and Costessey come in. The woman in Wroxham typing linen midi dress at 10pm doesn't, because the site never says that, so Google sends her to a department store. Norwich has agencies building Shopify for big brands and plenty of templated web design, and nobody building stores for shops with 1 owner and 60 pieces. We're in Bury St Edmunds, 55 minutes up the A11. A Norwich boutique gets a Shopify store drawn for it, a collection for each search it can win, and the Shopify SEO every month, from £495 a month, deposit free.
Every review we have is 5 stars. Here is why.
Selected work
New & featured web design & marketing work
A closer look at what we build. Websites, branding, SEO and content for businesses across Suffolk, Cambridgeshire and Norfolk, and for brands well beyond it.
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Explore other areas we cover
What owners ask before they start.
Does Shopify take a slice of each sale?
Do I pay anything up front?
Can you take on a Shopify store another agency built?
Do you only work with shops in Norwich?
How long does a Norwich Shopify store take to build?
Why Shopify rather than WooCommerce or Wix for a Norwich shop?
How do I get in touch with FutureProofs?
Web Design
Webflow websites for businesses across Suffolk, Cambridgeshire and Norfolk, sold as one monthly plan from £189 a month with the SEO included. A page for every service in every town you work in, fast, easy to update and ranking from launch.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Brand & Design
Identity work that makes your business look every bit as serious as the brands it is up against. Brand polish is included in every website plan, and Brand Builder from £795 covers a full identity with logo, guidelines and the assets that keep it consistent.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Shoots from £545 a month on a 6 month term, planned, shot and edited so your channels always have something worth posting.
Paid Ads
Google, Meta, TikTok and LinkedIn campaigns that bring real enquiries, not just impressions. Conversion tracking goes in before a penny is spent, so every enquiry is tied back to the campaign that produced it.
AI Setup Session
A 4 hour session, £495 one off, that sets you up to run your own marketing with everything on brand.
Shopify Stores
Online shops built on Shopify and looked after every month. Shop Starter from £495 a month with the Shopify SEO included, nothing to pay up front, and the store is in your name from the day it opens.
Let's work together
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