A Webflow rebuild that put a Suffolk village butchery on the map online

The Barn Butchery is a local butchery in a village just outside Bury St Edmunds, specialising in high quality meats sourced and prepared with proper care. They are the kind of independent that locals trust and visitors seek out. When we first met them, the standard of their meats was not in question, but the standard of their digital presence very much was.

We partnered with The Barn Butchery to rebuild their website on Webflow, lift their search visibility and support the brand as the business has continued to grow. Most recently we have added their new on site cafe to the website, giving the team a single, polished home for everything they now offer under one roof.

The Barn Butchery already had a loyal local following, but the previous website was holding the business back. Performance was poor, search visibility was weak and the site did not represent the quality of the meats or the standing of the brand in the village. New customers struggled to find them, and the existing ones got little out of the digital experience.

The challenge was to deliver a website that matched the calibre of the butchery in person. It needed to perform on the basics, look the part for a quality independent and earn the kind of local search presence that would bring new faces through the door each week.

We rebuilt The Barn Butchery on Webflow from the ground up, with a clean, contemporary design that reflects the quality of the produce and the warmth of a proper village independent. The site loads fast, reads beautifully and presents the butchery exactly as the team would want a new customer to find them.

Local SEO, brand support and a growing cafe offer.
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‍With the foundation in place, we focused on local SEO: the keyword research, a page for the searches people actually make and the Google Business Profile kept moving alongside them. The Barn Butchery is now visible for the butcher searches around Bury St Edmunds, and the team tell us the shop has been busier since. As the business has expanded into an on site cafe, we have folded that new offer into the website and continue to support the team with brand assets whenever they are needed.

The Barn Butchery is now visible for the searches that bring new local customers to the village, and the team tell us more people are coming through the door because of it. The website properly represents the quality of the brand, supports a steady flow of new visitors and has happily absorbed the launch of a new on site cafe without missing a beat.