A Webflow rebuild and SEO partnership for Cambridge's leading fireplace specialist

Cambridge Fireplaces is a long established business and the city's go to hub for all things fireplaces. The team have built a serious reputation through years of quality work and trusted advice, but when we first met them that authority simply was not showing up in Google. The brand needed a digital presence that matched its standing in the city.

We partnered with Cambridge Fireplaces to rebuild the website on Webflow and run an ongoing SEO programme around it. The site is now polished and easy to navigate, and it is built to be found for the fireplace searches people make in Cambridge. As owner Jamie has expanded the business into adjacent ventures, we have built out the sister sites that support each one.

Cambridge Fireplaces had the reputation, the showroom and the experience, but the digital presence did not match. Search rankings were limited, the website was not earning its keep and new customers had little chance of finding the business through Google. For a category where research happens online long before anyone visits, that gap was costing real enquiries.

The challenge was to give Cambridge Fireplaces a digital home that lived up to its in person reputation, and to give the business the search visibility it had always deserved. As the team have continued to expand into adjacent ventures, the challenge has evolved into supporting a growing family of related sites under one trusted partner.

We rebuilt Cambridge Fireplaces on Webflow with a clean, considered design that matches the quality of the showroom in person. Every product category, every service and every trust signal has been given its proper space, and the site is structured so that prospective customers can find what they need without friction.

SEO leadership and sister sites for new ventures.
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‍We then layered an ongoing SEO programme on top, and the business now shows up for the fireplace searches that matter in Cambridge. As owner Jamie has launched new ventures off the back of the fireplace business, including a dedicated sweeping site, we have built those out too. Each site sits in its own right, but every one benefits from the same considered approach.

Cambridge Fireplaces now turns up when someone searches for fireplaces in Cambridge, sending a consistent stream of qualified local enquiries through to the showroom. The website properly reflects the standing of the business, and the wider family of sister sites means Jamie can launch new ventures with the same level of polish and visibility every time.