Terms of Service

1. Who we are

FutureProofs Marketing Agency Ltd, trading as FutureProofs. Company number 15940292, registered at King's Road, Bury St Edmunds, Suffolk, IP33 3DE.

In these terms, "we", "us" and "our" mean FutureProofs. "You" and "your" mean the business named on the checkout.

2. How the agreement is formed

The agreement is formed at checkout. When you tick the terms box on our checkout page and complete payment, you accept these terms and the agreement begins.

Straight after payment we send you a Client Services Agreement to sign. It is generated from your checkout details and it carries your plan, your price, your minimum term and your start date. Signing it puts the agreement in writing for both of us. It does not create a second contract and it does not change what you agreed at checkout.

Your start date is the date your payment was taken at checkout. That is the date your minimum term runs from, even though the keyword research, the build and the rest of the work follow afterwards.

If anything on the agreement we send you is wrong, tell us before you sign and we will correct it.

3. Payment

Fees are payable monthly in advance. Your first month is taken at checkout. After that the same payment method is charged automatically on the same date each month.

There is no setup fee.

You can pay 12 months in advance and save 10%. On the website plans that is £2,041 for Starter, £2,689 for Business and £3,553 for Market Leader.

If a payment fails, our payment provider retries the card automatically. If it is still unpaid after those retries you have 7 days grace to put it right. After that we may pause your services, including your website, until the account is clear. Fees continue to accrue while services are paused.

Your price holds for life. For as long as your plan runs without a break, we will not increase the monthly price of the service you bought. Extras added later are charged at the rate agreed at the time you add them.

We are not VAT registered, so no VAT is added to your fees.

4. Minimum term and notice

The minimum term for your service is shown on your agreement and runs from your start date. Website plans have a 12 month minimum term. AI and Growth Systems have a 6 month minimum term.

At the end of the minimum term the agreement continues on a rolling monthly basis.

Once you are rolling monthly, either of us can end the agreement by giving 30 days written notice by email. Your notice should go to hello@futureproofs.co.uk.

If you choose to stop before the minimum term is up, the remaining months of that term stay payable.

You can upgrade at any time. The higher price applies from your next bill and upgrading does not restart your minimum term. You can downgrade at the end of the minimum term.

Keyword research happens after payment. If it shows that a different website plan fits your business better, we move you either way with no penalty. The price for the plan you move to applies from your next bill and your term continues to run from your original start date.

5. What we need from you

• Complete the Project Kickstart. It is the questionnaire we send you as soon as you pay. We cannot start the keyword research or the build until it is in.
• Attend the Kickstart Call. You book it at the end of the Project Kickstart. It is where we confirm your coverage plan and your launch date.
• Give approvals and feedback within 5 working days of us asking for them. If we have heard nothing after 5 working days we will treat the work as approved and carry on, so that your build is not held up.
• Give us accurate and complete information. The pages we build are only as good as the detail you give us about your services, your towns and the jobs you have done.
• You confirm that you own, or have permission to use, everything you upload or send to us, and that you are giving us permission to use it to deliver your services.
• Keep your domain name registered in your own name and under your own control, and give us the DNS access we need to point it at your site. We never hold your domain for you.
• Tell us when things change: contact details, opening hours, services, coverage, prices on the site, or the person we should be dealing with.

6. What we do

We deliver the services described below for the plan you bought, with reasonable skill and care.

• We do the keyword research, agree the coverage plan with you, build the site, launch it, and then run the ongoing SEO for as long as you are subscribed.
• We host your website and keep it live and secure for as long as you are subscribed to a website plan.
• We reply to messages within 1 working day, Monday to Friday.
• We send you a ranking report every month so you can see what your site is doing.
• We tell you before any cost that is not covered by your plan.

7. Timelines

Build slots are allocated in the order that completed Project Kickstarts come in, not in the order that payments are taken. Finishing the questionnaire quickly is what gets you started quickly.

Your launch date is confirmed at the Kickstart Call, once we know what we have to work with.

If materials, answers or approvals arrive late, the launch date moves by at least the same amount of time. Billing does not pause while we wait for you.

8. Who owns what

You keep everything you supply. Your logo, photographs, video, text, brand files and existing content stay yours throughout.

While you are subscribed, FutureProofs owns the website build. That means the layouts, page structure, templates, code, the coverage matrix and the pages we create for you, and we host the site in the FutureProofs Webflow account.

We grant you a licence to use that website for your business for as long as your plan is running. The licence ends when the plan ends, unless you take the handover in section 9.

We may show your website and the work we did for you in our portfolio, case studies and marketing, unless you ask us in writing not to.

9. The £250 handover

You are never locked in beyond the minimum term.

After the minimum term, if you choose to stop, you can take full ownership of your website. We transfer it into your own Webflow account for a one-off payment of £250.

The £250 covers the transfer of the build itself: the pages, the structure, the content written for you and the assets in the site. Ownership passes to you when the transfer is complete and the £250 is paid.

We give you up to 14 days of reasonable help with the transfer. That covers moving the site into your Webflow account, telling you what you need to change for DNS and hosting, and answering your questions about how the site is put together.

After the handover, hosting, upkeep, content and SEO are yours to look after, and your Webflow account is billed to you.

This is the only way to take the site with you. Apart from the notice arrangements in section 4, there is no cooling off period and no refund of fees already paid.

10. What we do not promise

Search engines are outside anyone's control and your competitors are working too. We do not guarantee rankings, traffic, enquiries, leads or sales, and nobody who does is telling you the truth.

What we do commit to is the work itself: the research, the pages, the technical build and the ongoing SEO set out below, delivered to the standard in section 6.

Rankings build over months rather than weeks. The monthly ranking report is there so you can see the direction of travel.

11. Data protection

Both of us will comply with UK GDPR and the Data Protection Act 2018.

Where we handle personal data about your customers and enquirers on your behalf, for example enquiry form submissions, review requests, follow up messages and CRM records, you are the controller and FutureProofs is the processor.

As processor we will act only on your documented instructions, keep the data secure and confidential, use subprocessors only where they are bound by equivalent obligations, help you deal with requests from the people the data is about, and delete or return the data at the end of the agreement if you ask us to.

You are responsible for having a lawful basis for the data you ask us to process, for your own privacy notice, and for making sure that any contacts or lists you give us were collected lawfully.

For your own contact and billing details we are the controller, and our privacy notice applies.

If either of us becomes aware of a personal data breach affecting data held under this agreement, we tell the other without delay.

12. Confidentiality

Each of us keeps the other's confidential information confidential and uses it only to perform this agreement.

This does not apply to information that is already public, that either of us already held, or that the law requires us to disclose.

Passwords and access details you give us are stored securely and used only for the work you have asked us to do.

This section continues for 3 years after the agreement ends.

13. Third party costs

Webflow hosting and SSL for your website are included for as long as you are subscribed to a website plan.

The following are yours to pay for: your domain name registration and renewal; any software or platform subscriptions taken in your own name, including CRM, email, booking, scheduling and review tools; advertising budgets on any platform; and stock photography, video, music and font licences bought for your project.

Third party subscriptions are set up in your name on your own payment method, so that they stay with you whatever happens to this agreement.

We tell you before a third party cost is needed. We do not commit you to one without your agreement.

14. Liability

Neither of us limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited by law.

Neither of us is liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings or data.

Our total liability under this agreement is limited to the total fees you paid us in the 12 months before the claim arose.

We are not liable for the acts, outages, policy changes or price changes of third parties, including hosting platforms, search engines, social platforms, payment providers and domain registrars.

Neither of us is liable for a failure caused by something genuinely outside our reasonable control.

15. Changes to these terms

Any change to your plan, price, allowances or scope must be agreed in writing by email before it takes effect.

We may revise these terms for clients who sign up later. If you are already a client, you keep the terms you signed. A revision applies to you only if we both agree to it in writing.

16. General

Entire agreement. Your signed Client Services Agreement, these terms and the service detail below are the whole agreement between us and replace anything said or written beforehand.

Severability. If any part of this agreement is found to be unenforceable, the rest of it continues to apply.

Subcontractors. We may use subcontractors and partners to deliver parts of your services, including partner videographers for Social Content Shoots. We stay responsible to you for their work.

Assignment. You may not transfer this agreement to anyone else without our written consent.

Notices. Formal notices under this agreement, including notice to end it, must be sent by email. To us at hello@futureproofs.co.uk. To you at the email address on your account. A notice counts as given on the next working day after it is sent.

WhatsApp. You are very welcome to use WhatsApp for day to day questions, approvals and photographs. It is not a valid way to give a formal notice.

Third party rights. Nobody other than you and us has any rights under this agreement.

Law. This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Website Plans

Plans and allowances

All three plans carry a 12 month minimum term, then continue rolling monthly on 30 days written notice. There is no setup fee, the first month is taken at checkout, and your price holds for life.

The technical build, identical on every plan

• A website built in Webflow.
• A coverage matrix with a page for each of your services in each of your towns, within your allowance.
• Structured data across the site so search engines understand what you do and where.
• An llms.txt file and AI search setup, so your business can be found and quoted by AI search tools.
• Internal linking built to carry authority to the pages that need it.
• Speed and Core Web Vitals work.
• Tracking set up so you can see what the site is doing.
• Google Business Profile set up or tidied up and connected to the site.
• Hosting and SSL for as long as you are subscribed.
• Brand polish, as defined below.

Ongoing SEO, included on every plan

• A ranking report every month.
• Further pages built as the research finds them, within your allowance.
• Work on the pages sitting close to page 1, to push them over.
• Google Business Profile management, local citations and link building.
• AI search visibility work.

Upkeep

Included: text edits, image swaps and detail changes on pages that already exist.

Not included: pages beyond your plan allowance, redesigns, features that are not part of the build, changes to your service or town coverage, and any third party work. We quote for these separately.

Brand polish

Brand polish means cleaning up and vectorising the logo you already have, setting a colour palette and type scale for the site, and producing social and Google Business Profile versions of your logo. It does not include designing an identity from scratch. That is Brand Builder, from £795, quoted separately.

Extra services and towns

On Business and Market Leader you can add coverage beyond your allowance at £20 per month for each additional service and £15 per month for each additional town. Extras are agreed after the keyword research has shown they are worth building, and they join the same minimum term as your plan. On Starter, additional coverage is handled by upgrading rather than by extras.

Sites over 250 pages sit outside these plans and are quoted as a Custom build, from £4,995. Custom builds are not sold self serve.

Annual payment

Pay 12 months up front and save 10%: £2,041 for Starter, £2,689 for Business and £3,553 for Market Leader.

Upgrades and downgrades

Upgrade at any time. It applies from your next bill and does not restart your minimum term. Downgrade at the end of the minimum term.

AI and Growth Systems

These systems are sold on fixed monthly prices with a 6 month minimum term, then rolling monthly on 30 days written notice. Each one requires an active website plan or a Custom build with us, because they run on and around your site.

AI Content System, £195 per month. We plan, produce and publish your content every month. That means a monthly plan of what to publish and why, drafting done with AI assistance and then edited by us against your voice, your services and your towns, and publishing to your website and your Google Business Profile. You see and approve everything before it goes out.

Lead Follow Up System, £125 per month. Automatic follow up so no enquiry sits unanswered. An immediate reply when someone fills in your form, a sequence of follow up messages over the days that follow, and alerts to you when someone needs a call. The wording is agreed with you and can be changed whenever you want.

CRM and Automation, £125 per month. A customer record system set up around how you actually work, with enquiries flowing into it automatically, stages you can see at a glance, reminders for the jobs that need chasing, and the routine admin between enquiry and job automated. The software subscription behind it is taken in your own name.

Review Growth System, £95 per month. An automated process that asks every customer for a review at the right moment, chases politely if they do not get to it, sends unhappy customers to you privately before they post, and reports monthly on how your review count and rating are moving.

Not included: advertising spend, third party software subscriptions, and content or campaigns outside the monthly scope agreed for the system you have bought.

Social Content Shoots

Social Content Shoots are billed monthly and delivered with our partner videographers. You get one shoot a month.

Term. The minimum term for Social Content Shoots is 6 months, then rolling monthly on 30 days written notice.

How the month works. One shoot a month, booked with you in advance. We agree the location and the shot list before the day. A shoot that is not used in the month it belongs to does not roll over into the next month.

Rescheduling. If you need to move a shoot, give us at least 48 hours notice and we will rebook it within the same month wherever we can. With less than 48 hours notice, or if nobody is available on the day, that month's shoot may be forfeited and the month remains payable.

Delivery. Edited reels and images are delivered within 2 weeks of each shoot. The shoot date is agreed with you in advance, and the 2 weeks runs from the shoot day itself. Reels are delivered in vertical format ready for social. Images are delivered edited and ready for the web.

Ownership. You own the delivered content. Use it wherever you like, for as long as you like, with no further payment to us.

Portfolio. We and our partner videographers may use the content in our portfolios, showreels and marketing, unless you ask us in writing not to.

AI Setup Session

A one-off session at £495. Anyone can buy it. It does not require a website plan or any other service with us.

What it is. About 4 hours, in person or online, whichever suits you. We look at how your business actually runs, work out which jobs AI can take off you, set the tools up with you in the room, and work through your real tasks rather than examples.

What you get. A written playbook after the session covering what was set up, how to use it, and the processes built around your business, so that you are not relying on memory a fortnight later.

Booking and rescheduling. You book your date once payment is taken. You can move it once at no charge, as long as you give at least 48 hours notice. Any further change is subject to availability.

Refunds. Once the session has been delivered the £495 is not refundable.

Software. Any software subscriptions set up during the session are taken in your own name on your own payment method.

Company details

FutureProofs Marketing Agency Ltd, trading as FutureProofs

Registered in England and Wales, company number 15940292

King's Road, Bury St Edmunds, Suffolk, IP33 3DE

Email: hello@futureproofs.co.uk

Phone: +44 1284 277261

Web: www.futureproofs.co.uk

Not VAT registered. Webflow Partner.