Question 1

How much does a content shoot cost?

Accepted Answer

There are 3 formats and they are all billed monthly. The Starter Shoot is £545 for 2 hours, 3 edited reels and 15 edited images. The Half Day is 4 hours for 6 reels and 15 images and sits between the 2 on price. The Full Day is £995 for 7 hours, 10 reels and 30 images.

Every format is a fixed figure with nothing else to pay. It covers the planning, the direction on the day, the edit, the grade, the captions, licensed music and the exports for web, social and print, with travel within 30 miles of Bury St Edmunds included. You do not pay separately for our time, our kit or the editing, and there is no hourly rate.

The right format depends on how much there is to show. A Starter Shoot suits a business that wants the feed, the Google Business Profile and the town pages kept fresh each month. A Full Day suits a business building a library in one go: several locations, the whole team, a product range, or a new website plan that should launch with real photography on every page.

Brand films, testimonial films, ad creative sets and larger productions with a stylist or specialist crew are scoped as a clear fixed quote, agreed in writing before the shoot. If you are on a website plan we plan the shoot from the keyword research behind it, so the content is made for the pages that need it rather than in isolation.

Question 2

What is included in a social content shoot?

Accepted Answer

Every social content shoot from FutureProofs includes pre shoot planning and brief, on location direction throughout the session, professional editing for every deliverable, consistent colour grading across the full set, captioning on video content and delivery in ready to post formats.

The deliverables depend on the format. The Starter Shoot at £545 covers 2 hours at your premises, 3 finished reels and 15 edited images. The Half Day covers 4 hours, 6 reels and 15 images. The Full Day at £995 covers 7 hours, 10 reels and 30 images. All 3 are billed monthly and delivered finished.

Pre shoot planning is where the quality of the output is determined. We work through what the content needs to communicate, which products or services to feature, which environments to shoot in and what the visual direction should be. We then build a shot list and run of show that maps every setup across the available hours so no time is wasted figuring things out on the day.

Editing includes colour grading to a consistent look across all images and reels, cutting and pacing for social video, captioning for silent viewing and basic sound design where applicable. We export every reel in the correct aspect ratios and resolutions for Instagram Reels, TikTok and YouTube Shorts.

Image editing includes selection from the full shoot, retouching and colour grading to match the brand direction agreed in the brief. Images are delivered in full resolution for print and web optimised versions for digital use.

Question 3

How much video content can I expect from a shoot?

Accepted Answer

It depends on the format, and the numbers are fixed rather than hopeful. The Full Day at £995 delivers 10 finished reels. The Half Day delivers 6. The Starter Shoot at £545 delivers 3, alongside its 15 images.

These are guaranteed minimums based on typical shoot conditions. Many shoots produce more than the minimum, particularly when the shot list is well planned and the setups are efficient. We plan every shoot around maximum output so the available time is used as productively as possible.

Each reel is typically 15 to 60 seconds in the finished cut, optimised for the platform it will run on. For Instagram and TikTok, we target 15 to 30 second cuts that move quickly and hold attention. For LinkedIn or website use, slightly longer cuts of 45 to 90 seconds work better.

Beyond the guaranteed reels, most shoots produce raw footage that can be cut into extra pieces, a longer edit for the homepage or a variant for a campaign. We keep the raw footage for 30 days after delivery and can produce additional cuts from it as a clear fixed quote agreed before the editing starts.

For businesses that need a higher volume of video content than a standard shoot can produce, we can plan multiple shoot sessions in a month or scope a custom production arrangement with higher outputs. Get in touch and we will plan something that fits your content volume requirements.

Question 4

What is the difference between social content shoots and video content production?

Accepted Answer

Social content shoots and video production are 2 different jobs that produce different content for different places.

A social content shoot is built for volume and usability inside a fixed time. The Half Day, 4 hours for 6 reels and 15 images, is planned to capture as many setups as possible, producing a bank of content that feeds the feed, the Google Business Profile and the town pages for weeks. The style is natural and platform native, made to look like it belongs on Instagram or TikTok rather than on a broadcast.

Video production is a more structured process built around a single piece or a small set to a higher standard: a brand film, a product explainer, a homepage hero, a testimonial. It involves more planning, controlled lighting, more takes and more time in the edit, and it is scoped as a clear fixed quote agreed in writing before the shoot, with the social cuts taken from the same day.

Most businesses benefit from both types of content serving different purposes. Social content shoots feed the ongoing channel presence with regular, authentic content. Video production delivers the high quality hero content that anchors the website, the brand presentation and the paid campaigns. Having both types in your content library means you are never short of something to use and every touchpoint reflects the brand at the right level of polish.

Question 5

Do you provide photography for websites as well as social media?

Accepted Answer

Yes. Website photography and social photography are often produced in the same session because they benefit from the same visual direction, the same environment and the same brand consistency. Producing them together is more cost effective than booking separate sessions.

Website photography has different requirements to social photography in terms of composition and resolution. Website hero images often need clear space for text overlays and need to work across wide desktop crops and tight mobile crops simultaneously. Product or service photography for website use needs more controlled lighting and more careful composition than content shot primarily for social feeds.

We brief every photography session with both use cases in mind. Shot lists include specific compositions for website use alongside the more dynamic, authentic content designed for social. The result is a single shoot that produces assets for every digital touchpoint rather than separate shoots optimised for each one individually.

Every shoot, from the Starter Shoot at £545, is briefed with the website in mind, and on a website plan we place the images on the pages and the Google Business Profile ourselves. When the plan is being built at the same time we run the shoot alongside the design, so the hero images are captured to fit the layout, and the town pages launch with real photography rather than placeholders swapped out later.

Question 6

Can you help with ad creative for paid campaigns?

Accepted Answer

Yes. Ad creative is one of the most underestimated variables in paid advertising performance and something we take seriously across every campaign we manage.

We produce static and motion ad creative for Google Display, Meta, TikTok and LinkedIn: several variants of each idea in the formats each platform wants, statics with the palette and type from the brand polish, and short video cuts and reels taken from your content shoots. Ad creative sets are scoped as a clear fixed quote, and for businesses whose ads we manage the refresh creative comes out of the regular shoot.

Every creative decision is informed by what the data says converts on the specific platform, not by what looks impressive in a presentation. On Meta, the first frame needs to stop the scroll within the first second. On TikTok, the content needs to feel native to the platform rather than obviously commercial. On Google Display, clarity and brand recognition need to work at small sizes across a wide range of placements. We adapt the creative approach for every platform.

For businesses running Google Ads or paid social with us, creative refresh is built into the campaign rhythm. Ads wear out quickly on Meta and TikTok, and swapping in fresh cuts before performance drops is one of the biggest levers there is, so a Starter Shoot each month usually feeds the campaigns as well as the feed and the pages, without a separate production.

Question 7

How far in advance do I need to book a content shoot?

Accepted Answer

We ask for at least a week's notice for a social content shoot and 2 weeks for a brand film or testimonial, which is the minimum needed to write the brief and the shot list, sort the logistics and make sure the day runs to plan rather than being worked out on the doorstep.

In practice more notice produces better content. A shoot planned over 2 to 3 weeks allows a proper look at the locations, a detailed shot list built from the town pages that need imagery, references for the look, and any coordination of people, props or styling. The planning decides most of the quality before anyone arrives.

For businesses on a website plan the easiest rhythm is a Starter Shoot each month, or a Full Day each quarter, booked in advance so the dates are in the diary and the shot list can follow the seasons and the research: the boilers in September, the garden in April, the new town page that needs a photograph of a job in that town. Planning ahead also lets us line shoots up with a launch, an event or a seasonal offer.

Rush bookings for shoots within the same week are occasionally possible depending on schedule availability and carry a 20% premium on the standard package price. We will always try to accommodate urgent requests where we can.

Question 8

Where do you shoot?

Accepted Answer

We shoot right across Suffolk, Cambridgeshire and Norfolk, and further afield when a project calls for it. Travel within a 30 mile radius of Bury St Edmunds is included in every shoot package at no additional cost. For shoots beyond that radius, travel costs are charged at cost, typically mileage plus any parking or accommodation required for longer distance projects. We have produced content in Norwich, Cambridge, Newmarket, Ipswich, Peterborough, Saffron Walden, London and internationally. Location does not affect the quality of the planning, direction or editing process. Remote projects are briefed and planned exactly the same way as local shoots with the addition of a pre production call to coordinate logistics. For a shoot further from the studio we plan the day to make the trip worthwhile, which usually means a Full Day at £995 covering several setups, environments and the whole team rather than a Starter Shoot that does not produce enough to justify the journey. The planning, the direction and the edit are identical wherever the shoot is. If you are closer to home and want a local team that understands the area and can be on site quickly for multiple sessions across a year, we are well placed to be your ongoing content production partner.

Question 9

What type of content works best for a local business?

Accepted Answer

The content that works for local businesses in Bury St Edmunds and across Suffolk is content that is genuinely local: real premises, real team members, real customers where appropriate, and where we can, the job photographed in the town it was done in, because a photograph of your van outside a house in Stowmarket is exactly what the Stowmarket page of your website needs.

Suffolk has a specific visual character. Market town environments, independent business premises, rural settings, coastal locations and the kind of human, approachable business culture that characterises the local market. Content that reflects this honestly outperforms generic polished content because it is immediately recognisable and relatable to the audience seeing it.

For trades and local service businesses, content showing the work being done in real environments, the team in action and the results achieved builds trust faster than any amount of professionally produced promotional material. Customers booking a plumber, a roofer or a decorator in Bury St Edmunds are making a trust based decision. Content that shows real people doing real work in a way that looks competent and professional is the most effective type available.

For hospitality, food and drink and retail businesses in Suffolk, content showing the actual product, the actual environment and the actual atmosphere is what converts. A photograph of a plate of food shot in the actual restaurant performs better than a styled studio shot because it shows what the customer will actually experience. A photograph of the actual shop interior is more convincing than a render. Authenticity is the strategy.

For professional services and B2B businesses, LinkedIn focused content showing expertise, thought leadership and the personality behind the business builds the kind of credibility that generates referrals and warm inbound enquiries. Short videos of the founder or team members sharing a useful perspective or insight consistently outperform promotional content on professional networks.

Question 10

Can I use the content across multiple channels?

Accepted Answer

Yes. Every piece of content we produce is delivered with usage rights across all your owned channels for as long as you need it. There are no licensing restrictions, no platform specific limitations and no additional fees for using the same assets across your website, Instagram, TikTok, LinkedIn, Facebook, Google Business Profile, email marketing, paid advertising and print.

We deliver content in the formats required for every platform you are using. Social video is exported in vertical 9:16 for Instagram Reels and TikTok, square 1:1 for feed posts and horizontal 16:9 for YouTube and website use where needed. Images are delivered in full resolution for print and web optimised at appropriate pixel dimensions for every platform.

For businesses running paid ads through our media buying service, content produced in shoot sessions can be used immediately in campaigns without any additional rights or clearance required. We plan shoot content with paid campaign use in mind so creative is captured in the right formats and with the right visual approach for advertising rather than needing to be adapted from content that was shot only for organic social.

The only content use restrictions relate to third party music used in reels and video content. We use commercially licensed music across all video production so there are no copyright claims on social platforms. For paid advertising use specifically, we use royalty free music that is cleared for commercial advertising use. We will flag this clearly during the brief if it affects any creative decisions.

Question 11

How do I get started with content production?

Accepted Answer

The easiest way to start is the Start a Project form on this site. Select Creative Content and tell us a bit about your business, what the content is for, which channels you post on and whether you are on a website plan. We reply within 1 working day with a recommended format, a Starter Shoot at £545 or a Full Day at £995, and a first thought on what to film.If you would prefer to speak to someone first, email hello@futureproofs.co.uk. We are based in Bury St Edmunds and work 7 days a week, 7am to 11pm.From there the next step is usually a short call to understand your brand, your customers and where the content will be used, after which we send a shoot plan with the recommended format, a proposed shot list and a date. For a social content shoot we can usually go from first enquiry to shoot day within 2 to 3 weeks.If you are starting from scratch with no existing brand photography or social content, we recommend beginning with a Half Day or Full Day shoot to build an initial content library before committing to an ongoing schedule. Once you have a strong library of assets, we can plan quarterly shoots to maintain and refresh it.If you are not sure what you should be filming, the answer is usually in the keyword research behind a website plan, which shows which services and towns are worth a page and therefore worth a photograph, and there is a page on content planning that explains it. For businesses on a plan, the AI Content System at £195 a month keeps the posts and profile updates going between shoots.

Creative Content that makes your brand worth paying attention to

Your business, not a stock library

One shoot feeds the town pages, the profile, the feed and the ads

3 shoot formats from £545, billed monthly

Short form, long form and everything in between

Ad creative cut from the same shoot for Google Ads and paid social

Planned from the keyword research behind your website plan

Content planned around your brand, not just your posting schedule

Shoots fill the channels. The plan gives the traffic somewhere to land.

Starter

Business

Market Leader

The Starter Shoot, £545 / month

The Half Day, £695 / month

The Full Day, £995 / month

Our Content Production Process

Brief & Planning

Pre Production

Shoot Day

Edit & Grade

Deliver & Publish

Social Content Shoots Pricing

The Starter Shoot

£545 / Shoot

The Half Day

£695 / Shoot

The Full Day

£995 / Shoot

Every review we have is 5 stars. Here is why.

New & featured web design & marketing work

A scalable fintech site built to stand alongside the global giants

A considered digital identity for an elite personal security consultancy

A Suffolk gardener reimagined as a high end estate specialist

Launching a coffee and wine bar at the heart of historic Bury St Edmunds

A bold digital hub for a £40m applied intelligence investment fund

A full brand and lead engine for a UK wide logistics operator

A Webflow rebuild that put a Suffolk village butchery on the map online

A full brand and lead engine that filled a startup plumber's diary for two years

From a motorcross trackside stall to a Norwich city centre restaurant brand

A brand and content engine that powered a Newmarket clinic to tenfold growth

A nationwide ecommerce send in service for high end sneaker and bag care

A Webflow rebuild and SEO partnership for Cambridge's leading fireplace specialist

A boldly animated Webflow site that filled chairs in a new Peterborough shop

Ready to start your project?

What owners ask before they start.

How much does a content shoot cost?

What is included in a social content shoot?

How much video content can I expect from a shoot?

What is the difference between social content shoots and video content production?

Do you provide photography for websites as well as social media?

Can you help with ad creative for paid campaigns?

How far in advance do I need to book a content shoot?

Where do you shoot?

What type of content works best for a local business?

Can I use the content across multiple channels?

How do I get started with content production?

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Creative Content

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Growth Systems

Ecommerce & Custom

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Content planned around your brand, not just your
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