Brand Messaging and Positioning that lands in one sentence
Positioning statements, tone of voice and the words your customers actually use, written in Bury St Edmunds for businesses across Suffolk, Cambridgeshire and Norfolk. Messaging is part of every Brand Builder from £795, paid once, Brand Partner from £495 monthly keeps it applied for 3 months, and every website plan from £189 a month puts those words on a page for every service in every town you work in.
Google
Webflow
Positioning before logos, words before pictures
Most agencies open the laptop and start drawing. We start with the words, because until you can say what the business does, who it is for and why the accountant in Ipswich should pick you over the 3 other firms Google showed her, the logo, the website and the ads are all guessing.
So the first thing a Brand Builder produces is not a mark, it is a written positioning statement and a tone of voice, and the design picks up a sharper brief because of it. A plumber in Bury St Edmunds who can say what he stands for in one sentence gets a better website than one with a nicer logo and nothing to say.
A 2 hour discovery session that does the heavy lifting
The messaging work starts with a 2 hour discovery session, at our studio on King's Road in Bury St Edmunds or online, structured around the questions that surface what the business actually does for customers rather than what it says on the van. Who rings you, what they are worried about, what you tell them on the phone that makes them relax, which jobs you turn down and why.
Most owners find more clarity in those 2 hours than in a year of thinking about it in the cab, and it goes straight into a written framework you can use the same week, on the website, in a quote or in a Google Business Profile description.
One tone of voice from the homepage to the Haverhill page
A website plan builds a page for every service in every town you work in, and 6 services across 6 towns is 36 pages that all have to sound like the same person. The tone of voice document is what makes that possible: the principles, the words you use, the words you avoid, and example sentences your team can lift straight off the page when a quote or a social post needs writing fast.
It is the same voice on the Haverhill page, the proposal, the phone call and the Instagram caption, so a customer who reads 3 of them believes they are dealing with one firm rather than 3 different people.
Messaging is part of every Brand Builder from £795
There is no separate messaging fee to work out. Brand Builder, from £795 paid once, is the full identity and the messaging framework is inside it: positioning statement, tagline options, the handful of reasons to choose you, the tone of voice and the target customers, written up alongside the logo suite, the palette and the guidelines.
The quote is confirmed in writing after the discovery session and before any design starts. If the visual identity is already right and only the words are the problem, the messaging runs on its own through Brand Builder or as the first month of a Brand Partner, from a clear fixed quote agreed before we start.
Brand Partner from £495 monthly keeps the words applied
A messaging framework is only as good as the hundredth time somebody uses it, and that is where most of them go quiet: the new office manager writes the Facebook post her own way, the sales deck gets rewritten for a pitch in Cambridge and never changed back.
Brand Partner from £495 monthly, on a 3 month term, keeps a writer and a designer on hand to apply the identity and the messaging to whatever comes up that month, the brochure, the case study, the recruitment ad, the presentation for the bank, with a planning call at the start of each month so the work is scheduled rather than squeezed in.
Written to feed the website plan, the deck and every sales call
Every framework is written to be used, not admired. It becomes the copy brief for the website plan, so the service and town pages are written in your voice from the first page to the last, and it feeds the sales deck, the ad creative, the email replies and the Google Business Profile description without anybody translating it.
The AI Setup Session, £495 for 4 hours, takes the same document and sets you up to write your own proposals, client emails and posts in that voice, so the words stay consistent whether we wrote them or you did at 10 at night before a site visit in Stowmarket.
Brand messaging built around the way your customers actually describe the problem you solve
Most businesses know what they do, but very few can say it in a sentence that lands the moment a customer reads it, and the customer usually arrives with a very specific sentence of their own. Nobody searches for boiler repairs.
They search for boiler repairs Bury St Edmunds, and if your site has one page called Boiler Repairs and nothing for the town, Google has nothing of yours to show and shows a competitor. Our website plans fix that by building a page for every service in every town you work in, and before a word is written we do the keyword research: which towns, which services, how many people search each month and who you are up against.
That research is also the best messaging brief there is, because it tells you the exact words customers use for the problem you solve, and a positioning statement built on those words, rather than on the phrases the trade uses among itself, is what makes 36 pages, a sales deck and a Google Business Profile all sound like one firm. Messaging is part of every Brand Builder from £795, and the website plan is where it earns its keep.
Every review we have is 5 stars. Here is why.
Selected work
New & featured web design & marketing work
A closer look at what we build. Websites, branding, SEO and content for businesses across Suffolk, Cambridgeshire and Norfolk, and for brands well beyond it.
Blend Coffeeshop
Launching a coffee and wine bar at the heart of historic Bury St Edmunds
Starbots Fund
A bold digital hub for a £40m applied intelligence investment fund
Nexus Transport Link
A full brand and lead engine for a UK wide logistics operator
Web Design
Webflow websites for businesses across Suffolk, Cambridgeshire and Norfolk, sold as one monthly plan from £189 a month with the SEO included. A page for every service in every town you work in, fast, easy to update and ranking from launch.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Brand & Design
Identity work that makes your business look every bit as serious as the brands it is up against. Brand polish is included in every website plan, and Brand Builder from £795 covers a full identity with logo, guidelines and the assets that keep it consistent.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Shoots from £545, quoted per shoot, planned, shot and edited so your channels always have something worth posting.
Paid Ads
Google, Meta, TikTok and LinkedIn campaigns that bring real enquiries, not just impressions. Conversion tracking goes in before a penny is spent, so every enquiry is tied back to the campaign that produced it.
Growth Systems
Quiet automations that handle the bits you don't have time for such as chasing leads, asking for reviews and keeping the CRM tidy. Fixed monthlies from £95, set up once and running every day.
Ecommerce & Custom
Shops and larger builds that do not fit a plan. Scoped individually from £4,995, built properly in Webflow, and owned outright in your own account from the day it goes live.
Let's work together
Oops! Something went wrong while submitting the form.
