Business websites built around what people actually type into Google,
town by town
Most business websites have 1 page per service. An electrician has a page called Rewiring and that is the end of it. But nobody searches for rewiring.
They search for rewiring Haverhill, or electrician Bury St Edmunds, or EV charger installation Newmarket, because they want someone local who can come this week. If your site has no page for that town, Google has nothing of yours to show for that search, so it shows a competitor, and it keeps showing them.
We build a page for every service in every town you work in. Before we write a word we do the keyword research: which towns, which services, how many people search each month, and who is already on page 1. You only get pages that can win, so if the research says nobody in Sudbury is searching for a service, we do not build it and you do not pay for it.
On the Business plan that is up to 9 services across 10 towns, which is 90 different searches, and you get a page for every one. Then the SEO keeps going every month, because a site that stands still slides.