Ad creative built to drive
clicks and conversions
Static and motion ad creative made in Bury St Edmunds for businesses across Suffolk, Cambridgeshire and Norfolk running paid campaigns on Google, Meta, TikTok and LinkedIn, produced from a clear fixed quote agreed before we start. Every advert comes out on brand, is built for the page it sends people to, and is tracked to the enquiry it produced rather than the impressions it collected along the way.
Google
Webflow
A hook for each platform, because TikTok is not LinkedIn
The opening second that stops a thumb on TikTok looks absurd on LinkedIn, and the calm, captioned explainer that earns a click from a finance director sinks without trace on Reels. So every concept gets a platform native version rather than 1 advert stretched across every channel, which is where most agencies quietly underperform. For a kitchen fitter in Newmarket that might mean a 9 second before and after for Meta, a talking head from the workshop for TikTok, and a clean static with a price and a phone number for Google Display retargeting. Same offer, same brand, 3 different hooks, each written for the person scrolling that particular feed at that particular hour.
Every advert shipped in variants, so the data picks the winner
Paid advertising rewards the people who test creative properly and punishes the ones who ship a single hero advert and wait. So every concept we produce comes in variants, changing 1 thing at a time, the hook, the image, the call to action, so that when the results come in you know which element did the work rather than guessing. Meta and TikTok's algorithms pick the winner quickly when they have something to choose between, and a campaign running 1 advert cannot tell you whether the problem is the headline or the offer. The quote says how many variants each concept gets, and the ad account gets them named so whoever runs the campaign can read the data at a glance.
Every set from a clear fixed quote, agreed in writing first
Ad creative is produced from a clear fixed quote, in writing, before anything is designed, covering the concepts, the variants, the formats and the copy options, with no hourly billing and no surprise invoice for the extra aspect ratio. Where new footage is needed, a social content shoot is usually the most efficient way to get it: the Starter Shoot is £545 for 2 hours with you on site, 3 reels and 15 images, and the Full Day is £995 for 7 hours, 10 reels and 30 images, billed monthly. If we are also running your Google Ads or paid social, the creative is quoted alongside the campaign so the 2 are planned together and the refresh is budgeted before the first set gets tired.
Multi format export across 1:1, 9:16, 16:9 and 4:5
Every concept is exported in the aspect ratios the platforms actually use, 1:1 and 4:5 for feeds, 9:16 for Stories, Reels, TikTok and Shorts, 16:9 for YouTube and Display, so 1 production day feeds every placement without a separate shoot for each. The crops are done by hand rather than left to the platform's automatic tool, because an automatic crop will happily cut the tradesman's face out of the frame and leave you with a van and half a headline. Files arrive named by concept, variant and ratio, with a note saying which goes where, so whoever uploads them, us or your own team, does not have to guess. It is dull work, and it is where a lot of spend efficiency lives.
Static and motion creative for Google and Meta
Static and motion are cut from the same production day and given different jobs. Motion carries the cold prospecting on Meta and TikTok, where the feed rewards movement and the first 3 seconds decide everything. Static carries retargeting and Google Display, where the person has already visited your page and needs a reminder with a price and a phone number rather than a story. Most accounts underuse static, which is a shame, because Google and Meta both reward it when the brand is strong and the message is plain. A plumber in Bury St Edmunds might run a 12 second boiler service reel to cold audiences and a single static showing the price to everyone who watched it and did not book.
Refreshed before it burns out, on brand every time
Meta and TikTok wear an advert out. After 4 to 8 weeks in front of a cold audience the cost per result starts climbing, and the right time to brief the next set is before that happens, not after the report has gone red. We advise the refresh cadence up front so it is budgeted rather than a surprise. Every set also comes out on brand without you having to police it, because the brand polish included in every website plan sets the cleaned up logo, the palette and the type scale once, and the adverts use exactly what the website and the Google Business Profile use. Someone in Stowmarket who sees the advert and then lands on the page should not feel they have changed companies on the way.
Ad creative produced with the discipline of paid media specialists rather than designers
Paid ads do not usually fail because of the bid strategy. They fail because of the creative, and because of where the creative sends people. The targeting can be perfect, but if the image or video does not stop the thumb in the feed, nothing else gets a chance, and if the click then lands on a homepage with a slideshow and 9 menu items, the website has thrown it away. Good ad creative is its own discipline, with its own rules on hook strength, message order, caption timing and where the call to action sits, and we produce it around those rules, for the specific platform, the specific audience and the specific offer. Then we match it to the page. Most websites have 1 page per service, so an advert for dog grooming in Newmarket lands on a general grooming page. On a website plan there is a page for every service in every town, so the Newmarket advert lands on the Newmarket page, the promise and the page agree, and the click costs less because the platforms score that relevance. The advert stops the thumb. The page turns the click into an enquiry. We make both.
Every review we have is 5 stars. Here is why.
Selected work
New & featured web design & marketing work
A closer look at what we build. Websites, branding, SEO and content for businesses across Suffolk, Cambridgeshire and Norfolk, and for brands well beyond it.
Blend Coffeeshop
Launching a coffee and wine bar at the heart of historic Bury St Edmunds
Starbots Fund
A bold digital hub for a £40m applied intelligence investment fund
Nexus Transport Link
A full brand and lead engine for a UK wide logistics operator
What owners ask before they start.
Which platforms do you create ads for, and which matter most?
Static or video, which performs better on which platform?
How many versions of each advert do you produce?
How much does ad creative cost?
Can you work with our existing photography or do we need new assets?
Do you upload the adverts and set up the campaigns too?
How do you handle creative for regulated industries like finance or healthcare?
Do you handle creative for campaigns in other countries?
How do you measure which ad creative is actually working?
Do you run the ads as well as producing the creative?
How do I get in touch with FutureProofs?
Web Design
Webflow websites for businesses across Suffolk, Cambridgeshire and Norfolk, sold as one monthly plan from £189 a month with the SEO included. A page for every service in every town you work in, fast, easy to update and ranking from launch.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Brand & Design
Identity work that makes your business look every bit as serious as the brands it is up against. Brand polish is included in every website plan, and Brand Builder from £795 covers a full identity with logo, guidelines and the assets that keep it consistent.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Shoots from £545, quoted per shoot, planned, shot and edited so your channels always have something worth posting.
Paid Ads
Google, Meta, TikTok and LinkedIn campaigns that bring real enquiries, not just impressions. Conversion tracking goes in before a penny is spent, so every enquiry is tied back to the campaign that produced it.
Growth Systems
Quiet automations that handle the bits you don't have time for such as chasing leads, asking for reviews and keeping the CRM tidy. Fixed monthlies from £95, set up once and running every day.
Ecommerce & Custom
Shops and larger builds that do not fit a plan. Scoped individually from £4,995, built properly in Webflow, and owned outright in your own account from the day it goes live.
Let's work together
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