A nationwide ecommerce send in service for high end sneaker and bag care

AV Cleans is a high end sneaker cleaning business that came to us as a true startup with a sharp idea. Customers love their sneakers but rarely have a trusted local specialist they can hand them to. AV Cleans solved that with a send in model, and needed a digital experience that made the whole process feel as premium as the cleans themselves.

We partnered with AV Cleans to design and build a Webflow ecommerce site with a fully integrated Royal Mail send in system. Customers can buy a clean, receive a shipping label and post their sneakers in straight from home. Off the back of that success, the business has expanded into designer bag dry cleaning, cloth dry cleaning and bag repairs, all served through the same site, and now ranks for nationwide search terms.

AV Cleans came to us as a startup with a clear vision and no digital presence to support it. The send in model only works if customers trust the brand enough to post their favourite sneakers across the country, which meant the website had to feel genuinely premium from the very first visit. It also had to handle ecommerce, shipping logistics and a fully managed customer journey without any rough edges.

On top of that, the team wanted to compete for sneaker and bag care customers across the UK, not just in one city. That meant the SEO and the brand had to work at a national level from launch, against a category that did not really have an obvious market leader.

We designed and built AV Cleans on Webflow with full ecommerce baked in, so customers can browse the services, choose a clean and pay in one smooth flow. We then integrated a Royal Mail send in system, providing prepaid shipping labels and a clean send in journey that takes the friction out of the model. Sneakers arrive, get cleaned to a high standard and head straight back.

Nationwide SEO and room to grow into new services.
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‍We layered ongoing SEO on top, and AV Cleans now rank for sneaker and bag care terms right across the UK rather than in one local pocket. The site has been built to grow with the business too. As the team have added designer bag dry cleaning, cloth dry cleaning and bag repairs, each new service has slotted into the same considered experience.

AV Cleans launched with a polished, premium store that earns trust from the first scroll. The send in system makes the model effortless for customers, the SEO brings in enquiries from across the country and the platform has comfortably absorbed the move into bags and dry cleaning. The brand now sits as one of the more credible names in a category that lacked one.

We continue to provide ongoing SEO support for AV Cleans, keeping the business visible across the nationwide searches that matter most. As new care services are added and the brand reaches new audiences, we keep the site and the search presence growing with the business.