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BEHIND THE WORK
We build brands, websites and SEO that help businesses get found, look sharper and scale properly.
This Privacy Policy outlines how FutureProofs ("we," "our," or "us") collects, uses, stores, and protects your information when you visit our website (https://www.futureproofs.co.uk) or use our services. We are committed to protecting your privacy and ensuring the security of your personal information. This policy was last updated on 5 September 2026.
We may collect the following personal information:
We also automatically collect certain information when you visit our website, including:
We collect information through various methods:
We use your personal information for the following purposes:
Our website is hosted on the Webflow platform. Your data may be stored through Webflow's data storage, databases, and applications. They store your data on secure servers behind a firewall.
We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Cookies are small text files a website stores on your device. We sort ours into three groups, and nothing outside the first group is set until you agree to it.
These keep the site working: page delivery, security, and our contact forms. They also include one cookie of our own, fp_consent, which remembers the choice you make about cookies and the date you made it. These cannot be turned off, and under the Privacy and Electronic Communications Regulations they do not require your consent.
These tell us how the site is used so we can improve it. We use Google Analytics 4 to count visits and see which pages and services people read. We do not use analytics data for advertising. Until you agree, Google Consent Mode holds analytics storage in a denied state, so no analytics cookie is written to your device.
These let us measure our advertising. If you leave this group turned off, no marketing cookies are set.
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
fp_consent | FutureProofs | Remembers your cookie choice and the date you made it | 6 months |
| Webflow session and form cookies | Webflow | Page delivery, security, and submitting our contact forms | Session |
_ga, _ga_S2MTR1V8SK | Google Analytics 4. Counts visits and tells one visit apart from another | Up to 2 years |
You choose when you first arrive, and you can change that choice whenever you like using the Cookie settings link at the bottom of every page.
Turning a group off also deletes the cookies it had already set. If you make no choice at all, only the strictly necessary cookies are used. We keep a record of what you chose and when, which is how we demonstrate that your consent was freely given, and we ask again after six months.
You can also control cookies in your browser. These links explain how: Chrome, Firefox, Safari, Edge. To opt out of Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
We will never share your personal data with third parties for marketing purposes without your explicit consent.
Depending on your location, you may have certain rights regarding your personal information. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk. These rights may include:
To exercise any of these rights, please contact us at hello@futureproofs.co.uk.
If you have provided consent for us to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal. To withdraw your consent or opt out, you can:
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have different data protection laws. When we transfer your information, we will take appropriate measures to protect it.
We reserve the right to modify this privacy policy at any time. Changes will take effect immediately upon posting on the website. For material changes, we will notify you by posting a notice on our website or by sending you an email. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy or our data practices, or if you would like to:
Please contact us at hello@futureproofs.co.uk. We will respond to your request within a reasonable timeframe.