Privacy Policy

We build brands, websites and SEO that help businesses get found, look sharper and scale properly.

Introduction

This Privacy Policy outlines how FutureProofs ("we," "our," or "us") collects, uses, stores, and protects your information when you visit our website (https://www.futureproofs.co.uk) or use our services. We are committed to protecting your privacy and ensuring the security of your personal information. This policy was last updated on 5 September 2026.

Information We Collect

Personal Information

We may collect the following personal information:

  • Name
  • Email address
  • Phone number
  • Business name
  • Address information
  • Messages submitted through contact forms
  • Information provided when requesting quotes or services

Automatically Collected Information

We also automatically collect certain information when you visit our website, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device information
  • Operating system
  • Date and time of your visit
  • Pages you view
  • Time spent on pages
  • Referring website
  • Click patterns
  • Page response times
  • Download errors
  • Length of visits to certain pages
  • Page interaction information (scrolling, clicks, and mouse-overs)
  • Methods used to browse away from the page

How We Collect Information

We collect information through various methods:

  • When you fill out contact forms on our website
  • When you subscribe to our mailing list
  • When you enter competitions or promotions
  • When you request a quote or information about our services
  • Through cookies and similar tracking technologies
  • Through analytics tools that track your interaction with our website

How We Use Your Information

We use your personal information for the following purposes:

  • To provide and operate our services
  • To communicate with you regarding requested services
  • To send marketing communications (only with your consent)
  • To respond to inquiries and support requests
  • To send updates about our company
  • To conduct surveys or questionnaires
  • To provide quotations for our services
  • To improve our website and services
  • To analyze website usage and trends
  • To create aggregated statistical data
  • To comply with legal obligations

How We Store Your Information

Our website is hosted on the Webflow platform. Your data may be stored through Webflow's data storage, databases, and applications. They store your data on secure servers behind a firewall.

We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Cookies and Tracking Technologies

Cookies are small text files a website stores on your device. We sort ours into three groups, and nothing outside the first group is set until you agree to it.

Strictly necessary

These keep the site working: page delivery, security, and our contact forms. They also include one cookie of our own, fp_consent, which remembers the choice you make about cookies and the date you made it. These cannot be turned off, and under the Privacy and Electronic Communications Regulations they do not require your consent.

Analytics

These tell us how the site is used so we can improve it. We use Google Analytics 4 to count visits and see which pages and services people read. We do not use analytics data for advertising. Until you agree, Google Consent Mode holds analytics storage in a denied state, so no analytics cookie is written to your device.

Marketing

These let us measure our advertising. If you leave this group turned off, no marketing cookies are set.

The cookies we use

CookieSet byWhat it doesHow long it lasts
fp_consentFutureProofsRemembers your cookie choice and the date you made it6 months
Webflow session and form cookiesWebflowPage delivery, security, and submitting our contact formsSession
_ga, _ga_S2MTR1V8SKGoogleGoogle Analytics 4. Counts visits and tells one visit apart from anotherUp to 2 years

Changing your mind

You choose when you first arrive, and you can change that choice whenever you like using the Cookie settings link at the bottom of every page.

Turning a group off also deletes the cookies it had already set. If you make no choice at all, only the strictly necessary cookies are used. We keep a record of what you chose and when, which is how we demonstrate that your consent was freely given, and we ask again after six months.

You can also control cookies in your browser. These links explain how: Chrome, Firefox, Safari, Edge. To opt out of Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Our employees and team members who need access to provide services
  • Webflow, our website hosting platform
  • Google, for Google Analytics, where you have agreed to analytics cookies
  • Stripe, where you buy a plan from us, for taking payment
  • Service providers who assist us in operating our website and business
  • Legal authorities when required by law

We will never share your personal data with third parties for marketing purposes without your explicit consent.

Your Rights

Depending on your location, you may have certain rights regarding your personal information. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk. These rights may include:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to restrict or object to processing of your information
  • The right to data portability
  • The right to withdraw consent

To exercise any of these rights, please contact us at hello@futureproofs.co.uk.

Withdrawing Consent

If you have provided consent for us to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal. To withdraw your consent or opt out, you can:

  • Use the Cookie settings link at the bottom of any page to change or withdraw your cookie consent
  • Email us at hello@futureproofs.co.uk
  • Click the "unsubscribe" link in any of our marketing emails

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have different data protection laws. When we transfer your information, we will take appropriate measures to protect it.

Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes will take effect immediately upon posting on the website. For material changes, we will notify you by posting a notice on our website or by sending you an email. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you would like to:

  • Access, correct, amend, or delete any personal information we have about you
  • Register a complaint
  • Simply want more information

Please contact us at hello@futureproofs.co.uk. We will respond to your request within a reasonable timeframe.