Station Styles
2 Webflow sites for a Suffolk dog and cat grooming family
Station Styles grooms dogs and cats at 2 salons, Needham Market and Stowmarket, and FutureProofs moved it off a Wix template onto 2 Webflow sites, one for each town, with prices by dog size and a page for every service.
Take a look around
Scroll through the live site
Pick a page, then scroll inside the frames to explore it from the first screen to the footer, just as a visitor would.Pick a page, then swipe inside the frame to explore it from the first screen to the footer, just as a visitor would.
Overview
A grooming salon that grew into a second town.
Georgie started grooming at 14 and opened Station Styles in Needham Market, the original salon, where every pet is groomed one to one in a calm room with parking outside. The Stowmarket salon followed as the second branch, run by Chloe Burch, who trained under Georgie more than 10 years ago.
Both salons groom every size and breed, from puppies on their first visit to giant Newfoundlands, and both are known locally for their patience with nervous dogs and cats. The original website was a Wix template, and with a second salon opening it needed replacing.
Both salons groom every size and breed, from puppies on their first visit to giant Newfoundlands, and both are known locally for their patience with nervous dogs and cats. The original website was a Wix template, and with a second salon opening it needed replacing.
Webflow Build: A fast, bright site for each of the 2 salons.
Wix Rebuild: Off a clunky template and onto Webflow.
Price Lists: Prices by dog size, so owners know before they ring.
Local Pages: Each town with its own homepage, FAQs and blog.
The Challenge
A clunky Wix site, and a second salon on the way.
The Needham Market salon was on a Wix template that was clunky to use and hard to keep up to date, and a second salon was about to open in Stowmarket. A pet owner in Stowmarket searching for a dog groomer wants a salon in Stowmarket, not one mentioned halfway down a page about Needham Market, so each town needed a site of its own.
Grooming is also a nervous booking for a lot of owners. They want to see the salon, know who will be handling their dog and know roughly what it will cost before they pick up the phone, so the new sites had to answer all of that on the first visit.
Grooming is also a nervous booking for a lot of owners. They want to see the salon, know who will be handling their dog and know roughly what it will cost before they pick up the phone, so the new sites had to answer all of that on the first visit.
What We Did
Needham Market first, then Stowmarket built from it.
We built the Needham Market site first, then duplicated it and tailored every page for the new Stowmarket salon, so each town has its own homepage, about page, prices, FAQs and blog, written for the people searching there. The 2 sites link to each other in the menu, so a customer who lands on the wrong salon is one click from the right one.
Prices by dog size, and the team by name.
The services page lists every groom with its price, split into small, medium, large and extra large dogs, from a bath and blow dry to hand stripping, plus cat grooming and the extras like nail trims and ear cleans. The about pages introduce Georgie, Chloe and the team, so owners know who is looking after their pet before the first appointment.
Prices by dog size, and the team by name.
The services page lists every groom with its price, split into small, medium, large and extra large dogs, from a bath and blow dry to hand stripping, plus cat grooming and the extras like nail trims and ear cleans. The about pages introduce Georgie, Chloe and the team, so owners know who is looking after their pet before the first appointment.
The Design
Soft pink, mint green and dogs mid leap.
The sites are as cheerful as the salons: soft pink and mint green, rounded cards, and cut out photos of dogs and cats framed in circles of colour, with a spaniel caught mid leap in the hero. Underneath sits a gallery of real grooms from the salon tables, testimonials from local owners and a Book now button that stays in the menu on every page. On a phone the layout stacks cleanly, because that is where most owners will find it.
Ongoing Partnership
2 sites looked after month to month.
We look after both sites after launch, keeping the prices, pages and blog up to date and the technical side in good order. Georgie tells us the salons have had more online enquiries since the new sites went live, and that customers say it is easier to find what they need.
Suffolk businesses keep saying nice things. We're not going to argue. We’re proudly rated 5 stars by happy clients on Google
Web Design
Webflow websites for businesses across Suffolk, Cambridgeshire and Norfolk, sold as one monthly plan from £189 a month with the SEO included. A page for every service in every town you work in, fast, easy to update and ranking from launch.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Brand & Design
Identity work that makes your business look every bit as serious as the brands it is up against. Brand polish is included in every website plan, and Brand Builder from £795 covers a full identity with logo, guidelines and the assets that keep it consistent.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Shoots from £545 a month on a 6 month term, planned, shot and edited so your channels always have something worth posting.
Paid Ads
Google, Meta, TikTok and LinkedIn campaigns that bring real enquiries, not just impressions. Conversion tracking goes in before a penny is spent, so every enquiry is tied back to the campaign that produced it.
AI Setup Session
A 4 hour session, £495 one off, that sets you up to run your own marketing with everything on brand.
Shopify Stores
Online shops built on Shopify and looked after every month. Shop Starter from £495 a month with the Shopify SEO included, nothing to pay up front, and the store is in your name from the day it opens.
Let's work together
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