Overview
A digital home for the next generation of intelligent technology.
Star Bots Fund is a £40m private investment vehicle focused on Applied Intelligence, the fusion of robotics, autonomy and AI. The fund backs early growth stage companies tackling some of the world's most stubborn productivity problems, across energy infrastructure, defence, logistics and manufacturing. It exists to support the founders building the next generation of intelligent tools, right as the market tips in their favour.
We were commissioned to design and build the digital home that introduces Star Bots Fund to the world. The brief was clear. The site needed to articulate the thesis, project institutional credibility and handle a steady flow of enquiries from both prospective investors and founders looking for backing.
We were commissioned to design and build the digital home that introduces Star Bots Fund to the world. The brief was clear. The site needed to articulate the thesis, project institutional credibility and handle a steady flow of enquiries from both prospective investors and founders looking for backing.
Webflow Investment Site: A polished, scalable home for the fund.
Pathfinder Document Hub: Considered access to fund materials.
Dual Audience Journeys: Tailored routes for investors and founders.
Institutional Credibility: Brand presentation worthy of the thesis.
The Challenge
Building credibility for a fund that backs the inevitable.
Star Bots Fund needed a digital presence that could speak with authority from the moment it launched. The thesis is bold and the audience is sophisticated, made up of investors who scrutinise every detail and founders who only want to engage with credible capital. The website had to earn the trust of both groups quickly.
The brief required us to balance two distinct journeys on a single site. Investors needed clarity, depth and easy access to Pathfinder documents, while founders seeking backing needed a frictionless way to introduce themselves. Everything had to feel considered, confident and unmistakably aligned with the fund's forward thinking thesis.
The brief required us to balance two distinct journeys on a single site. Investors needed clarity, depth and easy access to Pathfinder documents, while founders seeking backing needed a frictionless way to introduce themselves. Everything had to feel considered, confident and unmistakably aligned with the fund's forward thinking thesis.
What We Did
A Webflow build that projects authority from the first scroll.
We designed and built Star Bots Fund on Webflow, with a visual language that signals the seriousness of the thesis without losing any of its ambition. Every layout decision was made to position the fund alongside established players in the investment space, while still feeling fresh and confidently future facing.
Pathfinder documents and enquiry flows handled cleanly.
The site houses the Pathfinder documents that prospective investors review, presented with the discretion and polish that the fund demands. We built considered enquiry flows for both investors and founders looking for capital, so the right conversations land in the right places without unnecessary friction.
Pathfinder documents and enquiry flows handled cleanly.
The site houses the Pathfinder documents that prospective investors review, presented with the discretion and polish that the fund demands. We built considered enquiry flows for both investors and founders looking for capital, so the right conversations land in the right places without unnecessary friction.
The Result
A confident launch platform for an ambitious new fund.
Star Bots Fund launched with a website that holds its own among established players in the space. The platform supports investor due diligence, captures founder enquiries with ease and gives the team a credible asset to take into every conversation. The fund now has a digital presence that matches the boldness of its thesis.
Ongoing Partnership
Ongoing maintenance to keep the platform launch ready.
We continue to provide maintenance support for the Star Bots Fund website, keeping the platform up to date as the fund evolves. As new portfolio companies join, new materials need surfacing or new audiences need addressing, we keep the site working as hard as the team behind it.
Web Design
We build Webflow websites for Suffolk businesses that have to do more than just look nice. Fast, easy to update, ranking on Google from launch, and fully yours from day one. No platform lock-in, no surprise fees, no waiting two weeks to change a phone number.
Brand & Design
Identity work that makes your business look every bit as serious as the brands they're up against. Logos, guidelines and visual assets that stay consistent.
Paid Ads
Targeted campaigns on Google, Meta, TikTok & LinkedIn that bring real enquiries, not just impressions. Every pound tracked and optimised so your ad spend works as hard as you do.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Planned, shot and produced to keep your channels alive.
SEO
Rank where the work is. We help businesses get found on Google for the searches their customers are actually making. Clean site structure, useful content, proper local SEO. Less keyword stuffing, more enquiries.
Growth Systems
Quiet automations that handle the bits you don't have time for such as chasing leads, asking for reviews, keeping the CRM tidy. Smart systems that compound over time, not one-off campaigns that burn out.
Website Management
Ongoing care for your website so you never have to think about it. Updates, security, monitoring and performance, handled by us, reported back to you in plain English.
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