Google Ads Management that earns its budget in real enquiries
Google Ads management from Bury St Edmunds for service businesses across Suffolk, Cambridgeshire and Norfolk, run from a clear fixed quote agreed before anything goes live. Conversion tracking is proven before a penny is spent, the ads land on pages built to rank rather than on your homepage, and a campaign that does not earn its budget gets paused, not excused.
Google
Webflow
Cost per enquiry reported every month, not clicks and impressions
Most Google Ads reports bury the only number that matters, which is what each enquiry cost you and whether it turned into a job. We strip the clicks, impressions and click through rates out of the front page of the monthly review and lead with cost per enquiry, cost per booked call and which search terms produced work you actually wanted. A plumber in Bury St Edmunds paying £38 an enquiry for boiler installs and £9 an enquiry for tap repairs needs to know that, because the 2 numbers call for opposite decisions. If you are on a website plan the ads report sits beside the ranking report, so you see paid and organic enquiries side by side.
Search terms mined and negatives added every single month
The search term report is where the wasted money hides. A campaign for kitchen fitters Newmarket left on broad match will happily pay for kitchen fitter jobs Newmarket, kitchen fitting courses and how to fit a kitchen yourself, and the account will report all of them as clicks. Every month we read the actual searches that triggered your ads, add the ones that can never turn into work to the negative list, and move the ones that do convert into their own ad groups with their own copy. The negative keyword list is a living document, not something set on day 1 and forgotten, and it is usually the single biggest saving in an account we take over.
Managed from a clear fixed quote, not a percentage of spend
We do not take a percentage of your ad spend, because an agency paid that way has a reason to want your budget bigger, and we would rather be paid to make it smaller. You get a clear fixed quote in writing before anything runs, covering the keyword research, the account build, the ad copy, the conversion tracking, the monthly search term and bid work and the monthly report. The ad spend itself is paid by you directly to Google on your own card, at Google's published rates, with no markup and no rebate to us. For a Suffolk service business we usually suggest £500 to £1,500 a month in ad spend to start, and the research tells us where in that range you sit.
Your Google Ads account, in your name, with your data in it
The Google Ads account is yours. It is created in your own Google account or your business account, never inside an agency wrapper that vanishes when the relationship ends, and the same goes for your analytics, your Search Console and your Google Business Profile. Everything we build inside it, the campaigns, the negative lists, the audiences, the conversion history the bidding has learned from, stays there. We work in it as a manager, which is how Google intends it to be done. If you already have an account, we audit it first rather than starting again, because 2 years of conversion data is worth keeping even when the structure around it is not.
Ads land on pages built to rank, not on your homepage
A click on an advert for emergency electrician Haverhill should land on a page about emergency electrical work in Haverhill, not on a homepage with a slideshow and 9 menu items. Google scores that relevance and charges less per click when it is right, and the visitor converts better because the page answers the exact question they typed. That is why we run ads for businesses on a website plan first: the coverage matrix already has a page for every service in every town, built with schema, speed and a clear form, so the landing page problem is solved before the campaign starts. Where a campaign needs a page the plan does not have, we build it from a clear fixed quote.
The fast lane while the included SEO catches up
Every website plan includes ongoing SEO, and a page for gutter cleaning Sudbury will usually reach page 1 on its own given a few months. Ads are the fast lane in the meantime. We run them on the searches where the organic page has not arrived yet, watch the ranking report each month, and as a page climbs into the top 3 we ease the spend off that term and move it to the next town or service still waiting. Campaigns that do not earn their budget after a fair trial get paused rather than defended, and we tell you why in plain words, because a business that stops trusting its ads report stops reading it.
Google Ads campaigns built around cost per lead and cost per sale, not impressions & clicks
Google Ads reaches someone searching for what you sell right now, and it is also the easiest place in marketing to spend money badly. Most websites have 1 page per service. An electrician has a page called Rewiring and that is it, so every advert lands there. But nobody searches for rewiring. They search for rewiring Haverhill, or electrician near me from a phone in Mildenhall, and a click that lands on a general page costs more, because Google scores relevance, and converts worse, because the page half answers the question. We build a page for every service in every town you work in, and those are the pages the ads land on. Before a campaign runs we do the keyword research: which towns, which services, how many searches a month, what a click costs, who is already bidding. 6 services across 6 towns is 36 different searches, each with its own page, and the ads run on the ones the included SEO has not reached page 1 for yet. £500 to £1,500 a month in ad spend is the usual starting range for a Suffolk service business, and a campaign that does not earn it gets paused.
Every review we have is 5 stars. Here is why.
Selected work
New & featured web design & marketing work
A closer look at what we build. Websites, branding, SEO and content for businesses across Suffolk, Cambridgeshire and Norfolk, and for brands well beyond it.
Blend Coffeeshop
Launching a coffee and wine bar at the heart of historic Bury St Edmunds
Starbots Fund
A bold digital hub for a £40m applied intelligence investment fund
Nexus Transport Link
A full brand and lead engine for a UK wide logistics operator
What owners ask before they start.
How much should I spend on Google Ads to make it work?
What does the management fee cover, and what is paid separately?
How long until I see results from a new Google Ads account?
Can you run Performance Max, Shopping, YouTube and Display alongside Search?
What happens if I want to pause or stop the Google Ads work?
Do you handle conversion tracking and analytics setup, or is that separate?
Do you improve the landing pages the ads point at?
What about Google Ads remarketing and audience targeting?
How do you handle attribution between Google Ads and other channels?
What if our cost per click is just too high to be profitable?
How do I get in touch with FutureProofs?
Web Design
Webflow websites for businesses across Suffolk, Cambridgeshire and Norfolk, sold as one monthly plan from £189 a month with the SEO included. A page for every service in every town you work in, fast, easy to update and ranking from launch.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Nothing upfront, one monthly number, a 12 month minimum then rolling monthly.
Brand & Design
Identity work that makes your business look every bit as serious as the brands it is up against. Brand polish is included in every website plan, and Brand Builder from £795 covers a full identity with logo, guidelines and the assets that keep it consistent.
Creative Content
Photography, video and social content that actually looks like it belongs to your brand. Shoots from £545, quoted per shoot, planned, shot and edited so your channels always have something worth posting.
Paid Ads
Google, Meta, TikTok and LinkedIn campaigns that bring real enquiries, not just impressions. Conversion tracking goes in before a penny is spent, so every enquiry is tied back to the campaign that produced it.
Growth Systems
Quiet automations that handle the bits you don't have time for such as chasing leads, asking for reviews and keeping the CRM tidy. Fixed monthlies from £95, set up once and running every day.
Ecommerce & Custom
Shops and larger builds that do not fit a plan. Scoped individually from £4,995, built properly in Webflow, and owned outright in your own account from the day it goes live.
Let's work together
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