Question 1

How much does branding cost from FutureProofs?

Accepted Answer

Brand polish is included in every website plan, from £189 a month, so if what you have is a decent logo that needs cleaning up and a palette and type that need setting properly, there is nothing extra to buy.

Brand Builder, the full identity, is from £795, paid once. That covers the logo suite, colour and type, the messaging framework, the guidelines document, social templates, a business card and an email signature, all delivered as source files.

Brand Partner is from £495 monthly on a 3 month term, for businesses that want a designer on hand after the identity is built, applying it to the van, the brochure, the trade stand and whatever else comes up that month.

We publish the prices because you should be able to work out what branding costs before you get on a call, and because most agencies around Bury St Edmunds and Cambridge still hide it behind a contact form.

The Brand Builder quote is confirmed in writing after the discovery session and before any design starts, so the number you agree is the number you pay, however many times you change your mind about the blue.

Larger identity work, a group of companies, several sub brands or a full rename, is scoped from a clear fixed quote in the same way, with the scope written down before we start.

Question 2

What is included in a Brand Builder?

Accepted Answer

Everything a business needs to look credible and sound consistent everywhere it shows up, from the shop sign to the 36 pages of its website. A Brand Builder from £795 includes the following.

Logo design, starting with 3 concepts and refined through feedback rounds until the mark is right, then built out into a full suite: primary and secondary versions, an icon, a favicon, and the lockups that work in a tight space on a van door or a 32 pixel browser tab.

A colour palette with HEX, RGB, CMYK and Pantone values, and a typography system pairing fonts for headings, body and small print, tested on screen, in print and at the size of a business card.

A messaging framework: your positioning statement, tagline options, tone of voice notes and the key things the business should say about itself, so the words on the website, the proposal and the Instagram caption agree with the visuals.

A brand guidelines document, social profile templates for Instagram, Facebook, LinkedIn and TikTok, a business card ready for print and an email signature ready to roll out across the team.

Every source file in every format you might need, AI, EPS, SVG, PNG, PDF and JPG, print ready and screen ready. Everything we produce is yours to use, wherever the business goes next.

Question 3

How long does a branding project take?

Accepted Answer

A Brand Builder usually takes 3 to 6 weeks from the discovery session to delivery, and the biggest variable is how quickly feedback comes back at each stage rather than anything on our side.

We map the timeline in the discovery session so you know what lands when. Businesses that make decisions in a day finish in 3 weeks; businesses where 4 partners need to agree on the green take longer, and that is fine, but it is worth knowing before you start.

A typical run looks like this. Week 1 is discovery and the written brief. Week 2 is visual direction and the moodboards. Weeks 3 and 4 are logo development and the 3 concepts. Weeks 5 and 6 are refinement, the guidelines document and the templates, then delivery with the walkthrough.

If you have a hard deadline, a launch, a trade show in Cambridge or a van going in for wrapping, tell us in discovery and we plan backwards from it. Genuinely rushed work with the team on it out of hours carries a small premium, which we will tell you before you commit rather than after.

Brand polish inside a website plan is done as part of the build, so nothing waits for it, and Brand Partner work is scheduled month by month with a planning call at the start of each one.

Question 4

Brand polish or Brand Builder: which one do I need?

Accepted Answer

Brand polish tidies up what you already have. Brand Builder creates the identity from the positioning up. Which one you need depends on whether the mark you have is basically right.

Brand polish is included in every website plan. We take your existing logo and redraw it as a clean vector, set a colour palette and a type scale, apply both to every page of the site, and cut the versions you need for social profiles and the Google Business Profile. The mark itself stays the mark your customers already recognise.

Brand Builder, from £795, starts earlier. Positioning and messaging first, then a new logo suite, palette, typography, guidelines, social templates, business card and email signature. It is for businesses with no identity yet, or one that no longer represents what the business has become.

The honest test: if you would be embarrassed to put your current logo on a new van, you need Brand Builder. If the logo is fine and the problem is that it appears in 3 different blues across 3 different fonts, brand polish fixes that as part of the plan.

We will tell you which in the first conversation. Plenty of businesses in Bury St Edmunds start on a plan with the polish, get the pages ranking, and come back for a Brand Builder a year later when the business has earned it.

Question 5

Do I need a full brand or just a logo?

Accepted Answer

Most businesses asking this think they only need a logo, and most of them actually need the system around it, because a logo on its own does not make a business look like one business.

A logo is a single mark. A brand is the system that mark sits in: the palette people recognise before they see the logo, the typography that makes the invoice and the website feel related, the tone of voice that makes the Instagram caption sound like the person who answers the phone, and the rules that keep all of it consistent when somebody new is doing the designing.

Without that system the logo falls apart in use. You end up with 3 shades of your blue because nobody wrote the right one down, 3 fonts because everyone picked their own, and a website that looks like a different company from the van parked outside it.

For a new business starting on one of our website plans, the brand polish gives you exactly that system around whatever mark you have, applied to every page of the site, without buying anything extra. Brand Builder from £795 is for when the mark itself needs creating and there is something to say about the business.

If you genuinely only need a logo, tell us and we will scope it from a clear fixed quote, but in most cases the polish inside the plan does the job better and costs nothing on top.

Question 6

What is a brand guideline document and why do I need one?

Accepted Answer

A brand guidelines document is the reference manual for how the brand is used, by you, your team, the printer in Sudbury, the sign company, the person who does your social and anyone else who touches it, so nobody has to guess and nobody has to ask you.

A full guidelines document covers logo usage, file formats for each application, minimum sizes and clear space, what never to do to the mark, colour values for print and screen, the typography hierarchy, imagery and photography direction, tone of voice with example sentences, and applications such as stationery, social and signage.

You need it for practical reasons. It saves time, because every question about which blue or which font has an answer on a page. It saves money, because work does not get redone. And it protects the brand as the business grows and more people, and more suppliers, start producing things with your name on them.

Brand Builder includes the full document as a PDF plus the editable file. Brand polish inside a website plan leaves you with the logo files, colour values and type choices documented, which is enough for a printer to match the website.

Question 7

Can you refresh my existing brand without a full rebuild?

Accepted Answer

Yes, and for most businesses in Bury St Edmunds and across Suffolk that is the right answer, because the brand is mostly working and just needs tidying, modernising or extending to places it was never designed for. A full rebuild is not always what is needed.

Refinement usually means one or more of the following. Redrawing a logo cleanly so it works as a favicon and a social avatar without changing what customers recognise. Setting a proper palette where there was one colour and some guesses. Choosing type that works on screen. Adding the rules so the next person to design something gets it right.

The starting point is a look at what you have: the logo files, the van, the website, the last brochure. We tell you what is working, what is not, and whether the fix is a polish or a rebuild. Sometimes the answer is that the mark is fine and everything around it is the problem.

All of that polish is included in every website plan, from £189 a month, at no extra cost. Where the mark itself needs redrawing rather than cleaning, or the identity needs extending into a full system, that is Brand Builder from £795, or a clear fixed quote for something in between.

The honest test for refresh or rebuild is this. Does the current brand still represent who the business is now and where it is going? If yes, polish it. If no, a rebuild will earn its keep for years.

Question 8

What is messaging and positioning and why does it matter?

Accepted Answer

Messaging and positioning are the foundations the visual identity stands on. They decide what the brand actually says, who it is talking to and why anyone should care, and a good looking brand with nothing to say is money spent on a nice coat for an empty room.

Positioning is the decision about where the business sits. Who is it for, what does it do better than the alternatives, why should a customer in Ipswich choose it over the 3 other firms Google showed them. A clear answer makes every design decision easier and every sales conversation shorter.

Messaging is how that positioning gets said. The tagline, the one line explanation of what you do, the handful of reasons to choose you, the tone of voice, and the words you use and the words you avoid. It is what the website copy, the proposal and the Google Business Profile description all draw from.

Brand Builder includes a complete messaging framework as standard. We work through positioning, tagline options, tone of voice and target customers in the discovery session and write it up as a document your website, your social posts and your sales conversations can all pull from.

If the visual identity is already right and the words are the problem, the messaging work runs on its own through Brand Builder or as the first month of a Brand Partner, and there is a page on messaging and positioning that goes into it properly.

Question 9

Where do you work? Suffolk, Cambridgeshire, Norfolk and beyond

Accepted Answer

Yes. We are based on King's Road in Bury St Edmunds and most of our brand clients are within an hour of it. The rest are spread across East Anglia and the wider UK, with a few further afield.

We have built identities for businesses in Newmarket, Stowmarket and Sudbury. We have built them for firms in Cambridge, Ipswich and London too. Local clients tend to come to the studio for the discovery session; everyone else does it on a call with the same structure.

Brand work travels well because the deliverables are digital. Moodboards, concepts, source files and the guidelines document are all shared online, and reviews happen in shared design files, so distance changes very little about the process.

For businesses in Bury St Edmunds and Suffolk we know the ground: who the competitors are, what a trade customer here responds to, and the practical reality of a brand that has to work on a van on the A14 as much as on a screen.

Further afield the context shifts and the method does not. Clear positioning, considered design, a complete system and a website plan to put it on work the same in Norwich as they do in Newmarket. If that sounds right, we would like to hear from you.

Question 10

Do I own the brand files when the work is finished?

Accepted Answer

Yes. Everything we produce on a Brand Builder is delivered to you in every format you need and is yours to use, with no licence fees, no usage restrictions and no situation where we hold onto your artwork.

You get the logo as AI files for a designer, EPS for a printer, SVG for the website, PNG with transparent backgrounds for documents and social, PDF for proofs and JPG for anywhere that needs a flat image, in every colour version and every lockup.

The palette comes with HEX values for the web, RGB for screen, CMYK for print and Pantone references where they apply. The typography comes with licence details for paid fonts or installation notes for free ones. The guidelines come as a finished PDF and an editable file.

Source files for the business card, the email signature and the social templates are included too, so a printer in Stowmarket or a sign company in Ipswich can work from the originals rather than a screenshot.

If you need a format we did not think of, even a year later, email us and we will turn it round. The brand polish files from a website plan are handed over in the same way.

Question 11

Can I combine branding with a website?

Accepted Answer

Yes, and it is the default rather than the exception. Every website plan includes brand polish, so the site is never built around a blurry logo, and a Brand Builder is designed to go straight onto a plan.

When the identity and the website are done by different people at different times you pay twice for the same thinking, and the site ends up interpreting the brand rather than expressing it. Done together, the palette, the type and the tone are decided once and applied to every one of the service and town pages from the start.

On timing, the Brand Builder runs in the first 3 to 5 weeks while the keyword research and page planning for the site happen alongside it, so the identity is settled before the pages are designed and the launch is not held up waiting for a logo.

On price there are 2 clear numbers and no bundles to decode: the website plan from £189 a month on a 12 month term, and Brand Builder from £795 paid once. If the polish inside the plan is enough, the second number is zero.

It also works better commercially, because the site launches with a considered identity rather than a placeholder that gets changed in public 6 months later, and the Google Business Profile, the social profiles and the pages all match from the first day they are live.

If you are looking at a website plan and are not sure whether the brand is up to it, ask in the first conversation. We will look at what you have and tell you honestly whether polish covers it or a Brand Builder is worth doing first.

Question 12

How do I get started with a branding project?

Accepted Answer

The quickest way to start is the Start a Project form on this site. It takes about 2 minutes and tells us what you sell, where you work and what brand assets you already have, which is enough for us to come back with something useful rather than a generic reply.

We reply within 1 working day with what we think fits, whether that is a website plan with the polish included, a Brand Builder and its quote, or Brand Partner, or with a couple of questions if we need to understand the business better first. There is no obligation and nobody will ring you every other day.

If you would prefer to speak to someone before filling out a form, you can email us at hello@futureproofs.co.uk. We are based in Bury St Edmunds and our standard working hours are 7 days a week, 7am to 11pm.

From there the next step is usually a 30 to 45 minute call, free, where we look at your current logo, website and Google Business Profile and the towns you cover, and tell you honestly whether the brand needs polish or building and what the first few weeks would look like. If we are not the right fit we will say so.

Brand polish starts with the website build, so there is no separate lead time. A Brand Builder usually starts within 1 to 2 weeks of the go ahead because the discovery session needs preparing properly, and Brand Partner can start within 2 weeks of signing.

We do not do hard sell. Choosing who builds your brand is a proper decision and you should take the time to make it, so most of our clients have 2 or 3 conversations with us over a few weeks before they sign, and that is exactly how it should be.

If you are only exploring for now, that is fine too. We are happy to look at what you have and give you a straight steer on what it needs, even if the answer is that it needs nothing yet. Get in touch and we will see how we can help.

Brand identity for businesses that want to look the part in Suffolk, Cambridgeshire and Norfolk

A logo is a starting point, not a brand

Brand polish is included in every website plan

Brand Builder from £795 for the full identity

Built for vans, screens, signage and everything in between

Brand Partner from £495 monthly, for 3 months

Brand systems that work everywhere your business shows up

Brand polish comes with every website plan. A full identity is priced on its own.

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What brand polish covers

Brand Builder, from £795

Brand Partner, £495 / month

Our Brand Design Process

Discovery & Design

Visual Direction

Design Development

Refinement

Delivery & Beyond

Every review we have is 5 stars. Here is why.

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What owners ask before they start.

How much does branding cost from FutureProofs?

What is included in a Brand Builder?

How long does a branding project take?

Brand polish or Brand Builder: which one do I need?

Do I need a full brand or just a logo?

What is a brand guideline document and why do I need one?

Can you refresh my existing brand without a full rebuild?

What is messaging and positioning and why does it matter?

Where do you work? Suffolk, Cambridgeshire, Norfolk and beyond

Do I own the brand files when the work is finished?

Can I combine branding with a website?

How do I get started with a branding project?

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