A brand and content engine behind a Newmarket clinic's tenfold growth

Hannah's Medical Aesthetics is a Newmarket based aesthetics clinic offering a full range of treatments from a smart town centre premises. When we first met Hannah she was a year into the business and had just taken on the shop. The ambition was clear. Grow the brand, fill the diary and build something worthy of the standard of work happening inside the clinic.

We partnered with Hannah to refine the brand, rebuild the website on Webflow across more than twenty pages and restructure the content for both clients and search. With the foundations in place we then layered on content direction and ongoing SEO. Hannah tells us the clinic has since grown from roughly £20k/ year in turnover to close to £200,000.

When Hannah's Medical Aesthetics came to us, the business was just over a year old, the new shop had just opened and the appetite to grow was huge. The brand and website did not yet reflect the calibre of the clinic, the visibility in search was limited and the content output was not consistent enough to keep the diary moving.

The challenge sat across brand, web, search and content all at once. Hannah needed a partner who could pull every part of the marketing function into shape so the clinic could fill its capacity, attract new clients steadily and stand out in a category where presentation matters enormously.

We refined the brand to give Hannah's Medical Aesthetics a more confident, more premium feel, then rebuilt the website on Webflow across roughly twenty six pages. We restructured the content so each treatment, each location based service and each trust signal had the space it needed, and shaped a site architecture that could grow with the business.

Visible locally and a monthly content engine.
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‍With the foundations in place we focused on SEO, and the clinic now shows up for the treatment searches that matter locally. Alongside that we brought in a content specialist under our direction to keep the social channels active month on month. The result is a marketing engine that consistently fills the diary rather than relying on word of mouth alone.

Hannah tells us the clinic has gone from roughly twenty thousand pounds a year to close to two hundred thousand since we began working together. The brand has matured, the site converts new client enquiries with ease and the clinic now stands out as one of the most visible names in Newmarket. The growth has come from every part of the marketing function working in step.