Photography direction that plans the shoot around the actual job, rather than commissioning pretty pictures and hoping they fit later
Most businesses commission a photographer, get 200 raw images back, and only then realise nobody planned what the pictures were for, so the folder is full of nice frames that do not fit the website, do not work on social and get quietly replaced with stock. The website makes that worse than it used to be. Most websites have one page per service, an electrician has a page called Rewiring and that is it, and nobody searches for that, they search for rewiring Haverhill, so Google shows a competitor. Our website plans build a page for every service in every town you work in, chosen by keyword research before anything is built, and 6 services across 6 towns is 36 pages that each need a real photograph of your business to be believed. Photography direction is the work of planning the shoot around those pages, the Google Business Profile and the ads, briefing whoever is holding the camera with intent, and coming away with a set that earns its keep everywhere the business shows up. A Starter Shoot is £545 for 15 edited images and 3 reels, billed monthly, run from Bury St Edmunds.