Online shops for Lowestoft traders selling to the beaches, the Broads and the rest of Britain
Nowhere in Britain is further east than Lowestoft, which puts a lot of beach within a short drive: Pakefield, Kessingland, the north beach by the harbour wall. A tackle and bait shop here opens before dawn in winter for the cod anglers and sells frozen black lug, pulley rigs and 6oz leads all day. The bait can't travel, but the rods, reels and shelters could post anywhere, and the shop's website is a Facebook page and a Wix site with one Shop page listing 40 things. So an angler in Beccles typing beach caster rod 14ft at 10pm buys from a national chain, and the lad in Carlton Colville who wanted a shelter never knew the shop had 3 in stock. Bury St Edmunds, where we are, is about 1 hour 20 minutes away via the A143, so this isn't about proximity. It's about the model: a Shopify store built on keyword research, a page per search, Shopify SEO included, from £495 a month and no build fee.