Online shops for Southend-on-Sea brands whose drops sell out before the shop opens
Southend's pier is the longest in the world and its seafront fills on every warm weekend, but the interesting businesses are a few streets back. A streetwear brand run from a flat in Westcliff prints hoodies and tees in small runs, sells them at a monthly pop up in Old Leigh and announces each drop on Instagram, where it sells out overnight to people already following. Everyone else, like the kid in Rayleigh typing oversized heavyweight hoodie into Google, never finds it, because the website is a link in bio page and a Shop page with 7 products. We're at Inc, on King's Road in central Bury St Edmunds, roughly 1 hour 20 minutes from Southend by road. For Southend brands the Shopify store is built for the drop and for the search: a collection for each phrase typed into Google, click and collect from the pop up, the Shopify SEO every month and the account in their own name, from £495 a month and no deposit.