Setup is from £995 for a focused single workflow, £1,995 for a multi channel system, and £3,995 for a full lead operating system. The £995 single workflow tier covers instant response automation, a sixty day follow up sequence in your voice, integration with your existing inbox or CRM, and conversion reporting. It is the right starting point for businesses with a single primary lead source, like a website contact form, that want to test automated follow up before expanding. The £1,995 multi channel tier covers everything in single workflow plus multi channel sequences across email, SMS and CRM tasks, multiple sequence types based on lead source so leads from your website get a different sequence to leads from a Google Ads landing page, and integrated reporting across the full lead lifecycle. It is the most popular tier and suits businesses with multiple lead sources or sales channels. The £3,995 full lead operating system tier covers everything in multi channel plus multi persona sequences for businesses with multiple buyer types, sales handoff workflows that route leads to the right sales person automatically, integrated lead scoring, deeper CRM configuration, and quarterly review and refinement built into the engagement. It suits businesses where lead follow up is a primary commercial discipline. Custom systems are available for businesses with unusual requirements like multi market sequences, regulated industry compliance, or integration with bespoke internal sales tools. Custom work is quoted after discovery, with most custom builds landing between £4,995 and £9,995. Setup is a one off cost. Ongoing operation runs on tools you control. If you want us to monitor and refine on an ongoing basis, that runs as a small monthly retainer from £195 per month, which covers performance monitoring, message refinement, sequence optimisation, and integration maintenance as your tools and team evolve.