Website Christmas Checklist for Small Business: 15 Minutes

A 15-minute website Christmas checklist for small business owners in Suffolk: 7 checks, a time budget for each, and when you don't need to pay anyone.

Web Design
October 20, 2026
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A 7-point check of your hours, contact form, phone experience and listing, so Christmas enquiries reach you instead of disappearing.

Picture a Newmarket café owner on a quiet Sunday evening (a made-up example, but a familiar one). She fills in her own contact form on her phone, like a stranger would. Nothing arrives. The site still shows last year's opening hours. A website Christmas checklist for a small business catches both, and it takes 15 minutes.

FutureProofs builds Webflow sites on monthly plans. That's a bias, so bear it in mind. Nearly everything below is free.

Key takeaways

  • 7 checks fit into 15 minutes. Work down the table on your phone.
  • Hours and the contact form cost you most. Wrong closure dates, or a form that fails silently, lose enquiries you'll never see.

  • Most fixes are free. If you can edit your site and listing yourself, skip the sales call.

  • The real finding is a simple edit that takes a week to happen. Every FutureProofs plan, from £189 a month, includes content edits on request.

What should you check on your website before Christmas?

Seven things. About 15 minutes in all. Work down the table and write down what fails rather than fixing it as you go. The times are our own budget, not a statistic.

CheckTimeWhat a pass looks likeQuick fix
Opening hours and closures3 minSame hours on site and Google listingEdit the site, add special hours to the listing
Contact form test3 minYour test message arrives within minutesCheck the notification email in form settings
Mobile speed and click-to-call3 minPage loads quickly, tapping the number ringsMake the number a tel: link, shrink big images
Booking and voucher path2 minYou reach the end with no dead linkFix or hide the broken button
Prices and offers1 minNo old prices or expired offersUpdate or remove them
Seasonal banner1 minOne clear line on what's on or when you're shutAdd a short notice at the top
Search listing2 minTitle, description and hours look rightUpdate the listing or page title

Google reads your site and your listing together. Our post on local SEO for Bury St Edmunds businesses explains how.

Checklist ribbon with three failed checks and one ticked box, for a website Christmas check

Which checks lose you enquiries fastest?

The ones that stop a visitor reaching you. Someone who can't tell whether you're open, or can't get through, doesn't wait. They ring the next business.

1. Opening hours and holiday closures

Check the site and your Google Business Profile separately. They often disagree, because someone updated one and forgot the other. Fix the site first, then add special hours to the profile.

2. Your contact form

Submit it from your phone, as a customer would, then check the inbox and spam folder. No message, no pass. The usual culprit is the notification address in your form settings.

3. Mobile speed and click-to-call

Load the site on mobile data, not Wi-Fi, and tap your number. Take a Stowmarket plumber (hypothetical) whose "call now" is plain text. Someone with a burst pipe won't copy and paste it. Google's PageSpeed Insights gives a second opinion.

4. Booking and gift voucher paths

Walk the route from the homepage to a finished booking or voucher purchase. Imagine a Sudbury salon (hypothetical) whose voucher button leads to a dead page in the busiest weeks. You'd never know unless you clicked. If your trade lives on bookings, see our page on web design for hospitality businesses.

5. Prices and offers

Scan your service pages for old prices and expired offers. An Ipswich shop (hypothetical) still showing last season's discount invites arguments at the till. 1 minute to find, 2 to fix.

6. A seasonal banner and your search listing

Got special hours or an offer? Put one clear line at the top of the homepage. Then search your business name on your phone, and your main service plus your town. A stale title or description means your page title or meta description needs editing.

Where we're the wrong answer

If you can edit your own site and listing, the checklist costs nothing and you shouldn't buy anything. We're also the wrong answer if your site works, or if the fixes are small and your developer replies within a day. Keep them.

A monthly plan is worth a look only when the check finds something broken and nobody's answering. FutureProofs plans are from £189 a month, with SEO, hosting and content edits on request included, and nothing to pay up front. The minimum term is 12 months, then it rolls monthly. Leave after that and we move the site into your own Webflow account for a one off £250. The full breakdown is on our plans and pricing page.

Frequently asked questions

How long does a website Christmas check take?

About 15 minutes, if you only note what fails. Fixing is separate.

What should my business Google listing say about Christmas opening hours?

Add special hours for every closed or shortened day to your Google Business Profile, then make your website say the same. Afterwards, search your business on your phone and read what Google shows, because that's what customers see first.

How do I test if my website contact form works?

Submit it yourself from your phone, with a different email address. Check the receiving inbox and the spam folder. Nothing after a few minutes? Look at the notification address in your form settings before you assume the form is fine.

Do I need a special Christmas page on my website?

Usually not. One clear line near the top of the homepage covering hours, closures or an offer does the job. A dedicated page earns its place only if you sell gift vouchers, hampers or seasonal bookings that need explaining.

Abstract silver ribbon and green glass shapes, for the website check to-do list

What to do this week

Open your own site on your phone, on mobile data, and submit your own form. Screenshot your Google listing's hours and compare them with the website. Change whatever takes 2 minutes. Write down anything that needs someone else, and how long they take to answer.

Send us your current site and the towns you cover. We'll tell you which pages are missing or broken, even if you never hire us. Start a project.

Written by the FutureProofs team in Suffolk. Reviewed by Luke.

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