AV Cleans began as a passion project and now restores designer shoes, handbags and garments for clients nationwide. They asked for a platform that reflects the quality of their craft, makes booking services simple and sells care products with confidence. We delivered a refined Webflow ecommerce site, meticulous product presentation and a targeted SEO plan that drives both bookings and sales.
Industry: Luxury restoration and aftercare
Location: UK wide
Services: Webflow ecommerce design and build, product setup and optimisation, UX and CRO, SEO, analytics
Goals: Raise trust, streamline bookings, grow online sales and improve mobile conversions
The brand needed to feel premium without feeling distant, and the site had to serve two journeys equally well. Service clients should be able to choose a treatment and book in minutes. Shoppers should be able to discover care products, understand ingredients and benefits, and check out smoothly on mobile.
A clean, elegant interface with intuitive navigation for Services and Shop. Fast on mobile, accessible, and easy for the team to update. Clear paths to book a service or browse products, with location independent messaging for a UK audience.
A guided flow that helps users choose the right treatment by item type and material, with concise FAQs and turnaround expectations. Short forms, clear pricing and confirmatory emails keep admin low.
Consistent product pages with edited photography, persuasive descriptions, care instructions and ingredients. Clear categories and filters, related items for cross selling, reviews for social proof, and transparent shipping and returns details. Customer accounts support order tracking and repeat purchases.
Quick add from lists, a tidy cart, and a streamlined checkout with secure payments. Microcopy reduces friction and sets delivery expectations. The layout prioritises one handed use on phones.
Keyword research across services and product lines, on page optimisation, technical clean up, schema for products and FAQs, and a content plan for care guides that answer real questions. Internal links connect guides to relevant products and services.
GA4 and Search Console set up with events for booking starts and completes, product views, add to cart, checkout and purchase. Dashboards make it easy to see what is working and where to iterate.
Within the first months after launch, online service bookings rose by 70%, ecommerce sales grew 55%, and organic traffic increased 42%. The site now ranks on the first page for priority terms such as luxury shoe cleaning UK and designer handbag care. Bounce rate fell by 28%, mobile conversion improved by 60%, and average order value climbed 27% thanks to clearer product presentation and sensible cross selling.
