AV Cleans is a premier destination for luxury shoe and handbag care services in the UK. Since their official launch in 2020, they've been committed to delivering exceptional service, with roots that began as a passion project in 2017. What started as a simple hobby quickly transformed into a professional endeavour dedicated to revitalizing footwear and handbags throughout the country.
The team at AV Cleans understands that shoes and handbags are more than just accessories; they are reflections of style and personality. Their skilled specialists utilise advanced cleaning techniques and top-tier products to restore beloved items to their original glory while maintaining the integrity of the materials, with meticulous attention to detail being at the core of their service philosophy.
AV Cleans approached us with the challenge of creating an e-commerce platform that would allow them to showcase their services, enable online bookings, and sell their premium care products nationwide. They needed a solution that would reflect the luxury nature of their services while making it easy for customers to navigate their offerings and complete transactions seamlessly.
We developed a sophisticated, user-friendly e-commerce website on the WebFlow platform that perfectly balances luxury aesthetics with practical functionality. The site was designed to showcase AV Cleans' premium services while providing a seamless shopping experience for both service bookings and product purchases.
Key features of the website include:
Clean, elegant design that reflects the premium nature of the brand
Intuitive navigation allowing customers to easily find services or products
Custom service booking system integrated with their operational workflow
Responsive design ensuring perfect functionality across all devices
High quality imagery that showcases the transformation process and results
Secure payment processing with multiple payment options
Customer account creation for order tracking and repeat purchases
We managed the complete setup of AV Cleans' product catalog, ensuring each item was presented in the most appealing and informative way. Our product optimization process focused on creating a consistent, professional presentation that would inspire confidence in their premium offerings.
Our product optimisation included:
Professional product photography editing and enhancement
Detailed, persuasive product descriptions highlighting unique benefits
Clear categorisation and filtering to facilitate product discovery
Optimised pricing and shipping information display
Cross-selling suggestions based on product relationships
Implementation of review functionality to build social proof
Detailed specification information for specialty care products
We implemented a targeted SEO strategy designed to improve AV Cleans' visibility for searches related to luxury shoe and handbag care throughout the UK. Our approach focused on both service related keywords and product-specific terms to drive qualified traffic to the website.
Our SEO implementation included:
In-depth keyword research focusing on luxury care services and products
On-page optimization for all service pages and product listings
Technical SEO enhancements to improve site speed and user experience
Schema markup implementation for rich search results
Content strategy development focused on educational content about luxury item care
Local SEO optimization to capture regional service-based searches
Regular performance monitoring and strategy refinement
Our partnership with AV Cleans has delivered significant improvements to their digital presence and business performance:
70% increase in online service bookings within three months of website launch
55% growth in e-commerce product sales, expanding their customer base nationwide
First page rankings for key terms including "luxury shoe cleaning UK" and "designer handbag care"
42% increase in organic search traffic driving both service inquiries and product sales
Reduced bounce rate of 28%, indicating strong user engagement with optimized product pages
Average order value increased by 35% through strategic product presentation and cross-selling
Mobile conversion rate improvement of 60%, capturing the growing segment of mobile shoppers
The combination of a professional WebFlow e-commerce website, meticulous product optimization, and targeted SEO strategy has transformed AV Cleans' digital presence. The new platform has not only increased their service bookings but has established a profitable new revenue stream through online product sales, helping them expand their business beyond their initial service area.
