Cambridge Fireplaces is Cambridgeshire's expert in stoves, fireplaces and Installation. They are passionate about helping customers choose the right stove for their home and providing a full installation service.
As a family run business, they pride themselves on a personalised journey. From the first inquiry to the final touches of installation and beyond, customers enjoy the consistency and intimacy of working with the same expert team. Their commitment to quality, competitive pricing, and a diverse product range ensures an unmatched service. Furthermore, their dedication to the environment is evident in their partnership with the Cambridge Past, Present, and Future charity, focusing on planting and maintaining trees in Wandlebury.
The challenge was to create a digital presence that reflected the quality and craftsmanship of their products while improving their visibility in local searches. Cambridge Fireplaces needed a website that would showcase their extensive range of fireplaces and stoves while making it easy for potential customers to request consultations and installations.
Futureproofs delivered a complete digital transformation for Cambridge Fireplaces through a fully responsive, modern website built on WebFlow. This design overhaul ensured that their website was not only visually stunning but also fully functional on all devices, providing customers with seamless access to the product range and services.
The new website features:
A visually engaging gallery showcasing their range of fireplaces and stoves
An intuitive navigation structure that guides visitors through their service offerings
Customer-focused content that addresses common questions and concerns
Clear calls to action that encourage visitors to make enquiries
Responsive design ensuring a perfect experience on mobile devices
Fast loading times that improve both user experience and search rankings
As part of our ongoing collaboration with Cambridge Fireplaces, we developed a comprehensive SEO strategy. This included thorough keyword research, on-site optimization, and the creation of high-quality content, all of which contributed to the website ranking on the first page of Google for all their targeted keywords. Our local SEO efforts were particularly successful, positioning Cambridge Fireplaces as a top choice in their region. We continue to monitor performance and refine the strategy to maintain and grow their online presence.
Our SEO implementation included:
Comprehensive local keyword research targeting Cambridgeshire customers
On-page optimization for all service and product pages
Google Business Profile optimization and management
Creation of location-specific content to improve relevance
Technical SEO improvements to enhance crawlability and indexing
Regular performance monitoring and strategy refinement
Our partnership with Cambridge Fireplaces delivered significant improvements to their digital presence and business outcomes:
65% increase in organic search traffic within the first six months
First page rankings for all targeted keywords including "fireplaces Cambridge" and "stove installation Cambridgeshire"
118% increase in qualified leads generated through the website
Improved user engagement with average session duration increasing by 42%
Enhanced mobile conversion rate, now accounting for 45% of all enquiries
Expanded service area throughout Cambridgeshire due to improved visibility
The combination of a professional, user friendly WebFlow website and targeted SEO strategy has transformed Cambridge Fireplaces' online presence, helping them connect with more local customers and grow their business.
