Cambridge Fireplaces is a family run specialist helping homeowners choose the right stove or fireplace and managing installation from first chat to final fit. They also support local conservation through Cambridge Past, Present and Future at Wandlebury. The goal was a digital presence that reflects the quality of their products and craft, improves local visibility and makes it simple to request a consultation.
Industry: Stoves, fireplaces and installation
Location: Cambridgeshire
Services: Webflow design and build, content structure, local SEO, Google Business Profile optimisation, technical improvements and analytics
Goals: Showcase the range with clarity, answer common questions, lift search rankings and increase qualified enquiries
The old site did not do justice to the product range or the care customers receive from a single expert team. Visitors needed help choosing between fuel types and styles, clarity on installation steps and a fast route to book a consultation. On mobile, speed and navigation were holding back conversions and search performance.
A clean, modern interface with a visual gallery of real installations. The build is fast, responsive and accessible, so browsing on mobile feels effortless.
Navigation groups stoves and fireplaces by fuel and style, with service pages that explain survey, supply and installation. Helpful FAQs reduce uncertainty and back and forth.
Pages answer real questions on efficiency, regulations and aftercare, with trust elements and simple prompts to call or request a survey at every stage.
Comprehensive keyword research for Cambridgeshire, on page optimisation across service and product pages, Google Business Profile alignment and tidy technical fixes. Location content improves relevance for nearby searches.
Short forms, prominent phone prompts and clear next steps guide visitors to request a consultation or installation without friction.
Analytics and Search Console tracking provide a clear view of enquiries, engagement and search gains, informing ongoing content and SEO improvements.
Within six months the site delivered a 65% lift in organic search traffic and 118% more qualified leads from the website. Target pages reached the first page for priority searches including fireplaces Cambridge and stove installation Cambridgeshire. Engagement improved with a 42% rise in average session duration, and mobile now accounts for 45% of all enquiries. Visibility gains have helped the team serve more customers across the county.
