Cambridge Fireplaces partnered with us to modernise their website and improve local visibility across Cambridgeshire. We rebuilt the site in Webflow, clarified product and service structure, and delivered local SEO that now drives consistent, qualified enquiries for stoves, fireplaces and full installation services.
Cambridge Fireplaces is a family run specialist helping homeowners choose the right stove or fireplace and managing the full installation process from first conversation to final fit. Working across Cambridgeshire, the team combines technical knowledge with practical advice, guiding customers through fuel types, regulations and long-term efficiency.
The brief was to modernise the digital presence so it reflects the quality of the products and workmanship, improves local search visibility, and makes it easier for customers to move from early research to booking a consultation. We partnered with Cambridge Fireplaces to rebuild the website in Webflow and put strong local SEO foundations in place that support steady, qualified enquiries.
We rebuilt the site in Webflow with a clean, modern interface that puts real installations front and centre.
The design focuses on clarity and confidence, using generous imagery, clear typography and a layout that works smoothly on mobile. Performance and accessibility were prioritised so browsing products and services feels effortless across devices.
Navigation was reorganised around how customers actually make decisions.
Stoves and fireplaces are grouped by fuel type and style, supported by service pages that explain surveys, supply and installation in plain English. This helps visitors understand the full process before getting in touch, reducing uncertainty and unnecessary back and forth.
Content was written to answer the questions people genuinely ask when researching fireplaces and stoves, including efficiency, regulations, suitability for different properties and ongoing maintenance. Trust signals and prompts to request a consultation are placed naturally throughout the journey, rather than pushed aggressively.
We carried out keyword research across Cambridgeshire and aligned page titles, headings and copy with real search behaviour. On-page optimisation, internal linking and technical clean-up were paired with Google Business Profile alignment to strengthen local relevance. Location-led content helps the business appear for nearby searches without diluting clarity.
Short forms, clear phone prompts and well placed next steps guide visitors toward booking a consultation or installation. Microcopy sets expectations around what happens next, helping increase completion rates and lead quality.
Analytics and Search Console tracking provide visibility into enquiries, engagement and search performance. This data informs ongoing content and SEO improvements, ensuring the site continues to perform as demand and seasonal interest fluctuate.
The new website now reflects the quality and care customers receive from Cambridge Fireplaces.
Within six months of launch, organic search traffic increased by 65 percent and qualified website leads grew by 118 percent. Key pages reached the first page for priority searches including fireplaces Cambridge and stove installation Cambridgeshire.
Engagement improved with a 42 percent rise in average session duration, and mobile users now account for nearly half of all enquiries. Increased visibility has helped the team serve more homeowners across the county while maintaining a considered, consultative approach.
Webflow website design and development
Content structure and copywriting
Local SEO foundations and technical improvements
Google Business Profile optimisation
Analytics and performance tracking
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
