Cambridge Roofing Solutions combines traditional craft with modern methods to deliver reliable roofing for period homes, new builds and commercial sites. The brief was to create a confident brand, a mobile first website and a local SEO plan that show the standard of work and make it simple for homeowners and property managers to request a survey.
Industry: Roofing for domestic and commercial properties
Location: Cambridgeshire
Services: Brand development, Webflow design and build, copy and content, photography guidance, local SEO, Google Business Profile alignment, analytics
Goals: Present a premium yet approachable brand, improve mobile experience, raise search visibility and create a steady flow of qualified enquiries
Despite strong word of mouth, the old website and brand did not match the quality of the work. Navigation was unclear, pages were slow on mobile and trust signals were hard to find. In a crowded market, the team needed to stand out for craft, safety and service, and to appear for local searches across Cambridge and nearby towns.
Strategy workshops clarified positioning and values. We introduced a refreshed logo, a colour palette that balances heritage with modern clarity, and typography chosen for legibility on vehicles, signage and the web. Business stationery, vehicle graphics, site boards and a clear brand voice keep every touchpoint consistent. Simple guidelines help the team and partners use the assets correctly.
A fast, responsive site with a structure that mirrors how people shop for roofing. Service pages cover pitched and slate roofs, flat and EPDM systems, leadwork, repairs and maintenance, each with FAQs, workmanship details and clear next steps. A visual gallery shows recent projects and a short form, click to call and opening hours are always close at hand. The build is accessible, easy to edit and measured from day one.
Keyword research across services and locations, on page optimisation, internal links and tidy technical fixes. We aligned Google Business Profile details and created location content for Cambridge and surrounding towns such as Ely, so searches like slate roofing Cambridge and flat roof repairs Ely lead to relevant pages. Local citations and schema round out the basics.
Clear calls to action invite visitors to request a survey or a call back. Forms capture the essentials and route to the right person. Microcopy explains response times and what happens next to reduce uncertainty.
GA4 and Search Console track enquiry starts and completes, phone clicks and page engagement. Insights inform ongoing content and SEO improvements.
The refreshed brand and website now reflect the standard of workmanship and make it easier for customers to choose with confidence. Search visibility has grown across priority service terms and nearby towns, and enquiries arrive in a steadier, more predictable flow rather than relying only on referrals. Mobile users find what they need faster, and the team has a platform that is simple to update as new projects go live.
