We helped Cambridge Roofing Solutions refresh their brand, rebuild their website in Webflow and strengthen local SEO across Cambridgeshire. With clear service pages, a gallery of recent work and conversion-focused calls to action, the site makes it easy to request a survey. Improved mobile performance and location targeting now drive a steadier flow of qualified enquiries.
Cambridge Roofing Solutions is built on reliability, craft and doing the job properly.
Working across Cambridgeshire, the team delivers roofing for period homes, new builds and commercial properties, combining traditional methods with modern materials and safety standards. They had strong word of mouth and repeat work, but the brand and website no longer reflected the quality of workmanship or helped new customers find them easily.
The brief was to create a confident, professional brand, a fast mobile-first website, and a local SEO foundation that makes it simple for homeowners and property managers to request a survey. We partnered with Cambridge Roofing Solutions to refine the brand, build a conversion-ready Webflow site, and strengthen local visibility across Cambridge and surrounding towns.
The existing reputation was solid, the brand needed to catch up.
Through positioning workshops, we clarified values around craftsmanship, safety and service. We introduced a refreshed logo, a colour palette that balances heritage with modern clarity, and typography chosen for legibility across vans, site boards and digital use.
Brand assets were rolled out across stationery, vehicle graphics and signage, supported by a clear tone of voice that feels professional and approachable. Simple guidelines ensure the brand stays consistent whether it appears online or on site.
We designed and built a fast, responsive Webflow website structured around how people actually search for roofing services.
Service pages clearly cover pitched and slate roofing, flat and EPDM systems, leadwork, repairs and maintenance. Each page explains the work in plain English, answers common questions, and ends with a clear next step to request a survey or call back.
A visual gallery showcases recent projects to build trust, while contact details, opening hours and click-to-call actions are always within easy reach. The site is accessible, easy to edit and measured from day one.
We carried out keyword research across core services and service areas, then shaped page titles, headings and copy around real local searches. Location content supports visibility across Cambridge and nearby towns such as Ely, helping searches like slate roofing Cambridge and flat roof repairs Ely land on relevant pages.
On-page optimisation, internal linking, tidy technical fixes, local citations and schema provide a solid foundation for ongoing SEO growth. Google Business Profile details were aligned to reinforce local trust and consistency.
Clear calls to action guide visitors toward requesting a survey or call back. Forms are short and focused, capturing only what’s needed and routing enquiries to the right person. Supporting microcopy explains response times and next steps, reducing uncertainty and improving completion rates.
GA4 and Search Console track enquiry starts and completions, phone clicks and page engagement. This insight informs ongoing improvements to content, SEO and page layout, ensuring the site continues to support lead generation as the business grows.
Cambridge Roofing Solutions now has a brand and website that match the standard of its work.
Search visibility has improved across key roofing terms and surrounding towns, enquiries arrive in a steadier and more predictable flow, and mobile users can find what they need quickly without friction.
The business has a platform that supports growth beyond referrals alone, with a website that is easy to update as new projects go live and a local SEO setup that continues to build visibility over time.
Brand refinement and visual identity
Website design and Webflow development
Copywriting and content structure
Local SEO foundations and on-page optimisation
Google Business Profile alignment
Analytics and performance tracking
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
