Zen Dog Club offers an all-in-one concierge for discerning owners in London - tailored walks, spa-level grooming, private transport, training, coordinated veterinary care and invitation-only events. The task was to build a digital presence that feels as calm and exclusive as the service, while clearly explaining the membership model and turning interest into high-quality enquiries.
Industry: Luxury pet services
Location: London
Services: Webflow design and build, UX strategy, copy and content, analytics and measurement, local SEO fundamentals
Goals: Communicate exclusivity with clarity, show the depth of care, and create a smooth membership enquiry journey
High-end services require trust at first glance. The website needed to signal discretion and excellence, introduce a comprehensive membership in simple terms, and qualify prospects without feeling salesy. Every touchpoint had to echo the private, concierge-style experience.
A minimalist, editorial look with careful typography, generous spacing and restrained colour. Soft motion and considered image treatment convey serenity and care without shouting luxury.
Clear pages for the offer, tiers and benefits, followed by a short, elegant enquiry form that captures essentials and routes prospects to the right conversation. Micro-copy sets expectations while keeping the tone warm and discreet.
Content hierarchy leads with the promise of full care and time saved, then details day-to-day services: tailored walks, spa grooming, transport, training, veterinary coordination and events. Navigation is simple, with frequent but gentle prompts to enquire.
Signals of safety, oversight and professional standards sit close to calls to action. We used thoughtful language and layout to balance exclusivity with approachability.
Fast loads, accessible build, tidy semantics, and on-page optimisation around membership-focused and location terms. Google Business Profile alignment and schema ensure accurate basics without diluting the private feel.
GA4 events for enquiry starts and submits, scroll depth and content engagement. This gives a clear view of what persuades and where to refine.
The site presents Zen Dog Club as the benchmark for premium canine care in London and works as a quiet engine for qualified enquiries. Since launch, membership enquiries have exceeded initial projections by 40%, average time on site is 4 minutes, and mobile enquiry conversion holds around 3.2%—strong signs that the message, pacing and form flow resonate with the right audience.
