We created a story-led Webflow website for The Barn Butchery that reflects craft, provenance and trust. With clear product and service pages, local SEO for Bury St Edmunds and Suffolk, and simple enquiry paths for butchery courses and specialist services, the site supports discovery, education and steady growth.
The Barn Butchery isn’t about convenience meat or cutting corners. It’s about craft, provenance and doing things properly.
Founded in 2020 by master butcher Gareth Doherty, The Barn in Denham, near Bury St Edmunds, has quickly become an award winning destination for dry aged beef, venison, handmade sausages and hands on butchery courses. Customers come for the quality, the knowledge and the trust built across the counter.
What the business needed next was a digital home that felt as considered as the shop itself. A website that could tell Gareth’s story, showcase specialist products and services, and help new customers discover the barn through local search. We partnered with The Barn Butchery to design and build a modern Webflow site and put strong local SEO foundations in place so customers can learn, enquire and visit with confidence.
The brand already had authenticity, we gave it structure and clarity.
We refined the visual direction with warm, natural tones, classic typography and generous photography that mirrors the calm, welcoming feel of the shop. The goal was not to over design, but to let the craft speak, supported by a consistent layout system that feels premium without being showy.
Typography choices balance heritage and readability, working equally well across long form storytelling, product pages and practical information like course details. Visual rules ensure the brand feels cohesive whether customers arrive via Google, social or word of mouth.
We shaped the site around Gareth’s journey, from apprentice to award winning butcher, and the values that underpin the business: careful sourcing, local suppliers, proper dry ageing and respect for the animal. The copy explains processes clearly without jargon, helping customers understand why the products are different and why they are worth seeking out.
Testimonials, awards and trust signals are woven naturally through the site to reinforce quality and provenance without hard selling.
We designed and built a fast, mobile-first Webflow website that balances storytelling with clarity.
Content is structured around how customers actually browse: exploring products, learning about services, and then deciding whether to visit, enquire or book a course. Dedicated pages cover dry aged beef, venison, handmade sausages, seasonal boxes and deli items, alongside specialist services such as deer stalking and butchery courses.
Each page answers common questions, explains what to expect, and ends with a clear prompt to get in touch or plan a visit. On-page SEO includes clean titles, structured headings, internal linking and schema to help search engines understand the business and its location.
Search intent was mapped around terms such as butchers in Bury St Edmunds, dry aged beef Suffolk and butchery courses near me. Location details were marked up cleanly, internal links connect related products and services, and redirects protect any existing search equity.
Supporting content helps customers discover the barn organically, learn more about the craft, and build confidence before stepping through the door.
Course information and service enquiries are easy to find and simple to act on. Clear dates, short forms and scannable contact details reduce friction and help visitors move from interest to action without unnecessary steps.
Webflow CMS powers products, courses, news and testimonials, allowing the team to keep content fresh without touching layout. GA4 and Search Console were set up to track key actions such as course enquiries and contact clicks, giving visibility into what content drives real visits to the counter.
The Barn Butchery now has a digital presence that reflects its craft and reputation.
Customers can discover the full range more easily, understand the care behind the produce, and find clear routes to book courses or plan a visit. Local visibility around Bury St Edmunds and Suffolk has improved, supported by tidy SEO foundations and fast, accessible pages.
The site supports ongoing growth without losing the personal, considered feel that makes The Barn special, and gives the team a platform they can confidently manage as the business evolves.
Brand refinement and visual direction
Website design and Webflow development
Story led copywriting and content structure
SEO strategy and on-page optimisation
Local SEO foundations and internal linking
Analytics and performance tracking
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
