Station Styles moved from a basic template to two modern Webflow websites for their Needham Market and Stowmarket salons. We built a calm, mobile-first experience with clear service pages and local SEO foundations, helping each location rank independently and making booking simple for dog and cat grooming clients across Suffolk.
Station Styles Dog Grooming is built on calm care, one to one attention and trust.
What started as a single salon in Needham Market grew into a second location in Stowmarket, serving pet owners across Suffolk who want a more personal grooming experience for their dogs and cats. The business had momentum, but the original Wix website felt dated, difficult to manage, and wasn’t built to scale across multiple locations.
With a second salon opening, Station Styles needed a digital setup that felt as calm and professional as the salons themselves, made booking simple, and allowed each location to rank and convert locally without competing against one another. We partnered with the team to rebuild the experience in Webflow and put clear local SEO foundations in place so each salon could grow confidently.
We rebuilt the Needham Market website in Webflow with a clean, friendly design that reflects the quiet confidence and care the salons are known for. The site is fast, mobile-first and accessible, with simple layouts that guide visitors naturally from services to booking.
The structure prioritises clarity. Visitors can quickly understand what services are offered, who they are for, and how to get in touch, without being overwhelmed by unnecessary content or design noise.
Using the Needham Market site as a foundation, we launched a dedicated website for the Stowmarket salon. Rather than duplicating content, we tailored the copy, imagery and contact details so Stowmarket feels like a location with its own identity within the wider brand.
This approach keeps the brand consistent while allowing each salon to show its own team, services and personality, helping both locations perform better in local search.
We created distinct pages for key services including dog grooming, cat grooming, puppy care and senior comfort. Each page answers common questions, explains realistic timings, and reassures owners about the grooming process, finishing with a clear call to action to book or enquire.
This structure helps customers land on exactly what they are looking for, while also supporting search visibility for specific services.
We aligned page titles, headings and internal links with how people search locally in Suffolk, and set up clean location signals for both Needham Market and Stowmarket. Redirects were put in place from the old Wix site to protect any existing search value, and Google Business Profile basics were reviewed for each branch.
As a result, each salon can rank independently while supporting the overall brand.
Clear calls to action appear throughout the site, with scannable phone numbers and short enquiry forms that work well on mobile. The aim was to remove friction and make booking feel simple, especially for repeat customers.
Webflow CMS powers services, FAQs and testimonials, allowing the team to make updates quickly without touching layout or relying on external support. This keeps both sites accurate as services evolve and availability changes.
Station Styles moved from a limiting template to two modern Webflow websites that feel calm, professional and easy to trust. Local visibility improved across Suffolk, with additional traction for services such as cat grooming alongside core dog grooming searches.
Most importantly, customers can now find the right service at the nearest salon quickly, and the team has full control to keep both websites tidy and up to date as the business continues to grow.
Website design and Webflow development
Multi-location site structure
Service page copy and content support
Local SEO foundations and redirects
Google Business Profile review
Analytics and tracking setup
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
