Station Styles began with a single salon in Needham Market and grew to a second in Stowmarket. Their Wix site did the job but felt dated, was hard to update, and could not scale. We rebuilt the experience in Webflow, created a second site for Stowmarket, and put solid local SEO foundations in place so each location can rank and convert in its own right.
Industry: Pet grooming
Locations: Needham Market and Stowmarket
Services: Website design and build, content support, local SEO, analytics and tracking
Goals: Modern look, easier editing, clear routes to book, stronger local visibility
With a second salon opening, Station Styles needed a site that felt calm and professional, worked beautifully on mobile, and allowed each branch to show its own team, services and contact details. The Wix template limited design quality and made day to day changes slow.
We created a clean, friendly design that reflects the one to one care the salons are known for. The build prioritises speed, accessibility and simple journeys from service to booking.
Using the Needham site as a base, we launched a dedicated Stowmarket site with unique copy, local details, updated imagery and team lead credit for Chloe Burch. This keeps the brand consistent while giving each community a home of its own.
Distinct pages for dog grooming, cat grooming, puppy care and senior comfort. Each page answers common questions, shows realistic timings, and ends with a clear prompt to call or book.
On page titles and headings aligned to how people search, location details marked up correctly, internal links between related services, and tidy redirects from the old site. We also reviewed Google Business Profile basics for both branches.
Prominent calls to action on every page, scannable contact details, and a short form that works well on mobile to reduce drop off.
Webflow CMS powers services, FAQs and testimonials, so the team can add updates in minutes without touching layout.
Station Styles moved from a limiting template to two modern, easy to manage Webflow sites that feel calm and trustworthy. Local visibility increased across Suffolk, with new traction for cat grooming alongside core dog grooming searches. Most importantly, customers now have a clear path to book the right service with the nearest salon, and the team can keep both sites tidy without outside help.
