We partnered with Ritzy Barbers to design and build a bold, animation-led Webflow website that reflects their premium positioning in Peterborough. The result is a fast, interactive experience powered by custom GSAP motion, structured for local search visibility and built to convert visitors into bookings through clear calls to action and confident visual storytelling.
Ritzy Barbers is not your average high street barbershop. Based in Peterborough, they deliver sharp cuts, skin fades, braids and grooming in a clean, contemporary space designed around detail and experience.
They needed a website that matched the standard of their work. Something modern. Something memorable. Something that felt premium from the first scroll.
We partnered with Ritzy to create a fully custom Webflow build with advanced GSAP animations, clear service structure and local SEO foundations to help them compete for high-intent searches like barbers in Peterborough and skin fade Peterborough. The goal was simple: build a digital experience that feels as sharp as the cuts.
Ritzy already had a strong visual identity. We translated that into a refined digital system that feels clean, confident and modern.
The graffiti-style logo is balanced by minimal layouts, generous spacing and strong typography. Blue accent tones are used intentionally to create contrast without overwhelming the experience. The result is a site that feels bold but controlled.
This is one of our most interactive builds to date.
We implemented fully custom GSAP animations to create smooth transitions, layered motion and dynamic image reveals throughout the site. Elements rotate, stack and glide into view in a way that feels premium rather than flashy.
Animations are lightweight and optimised so performance remains fast on mobile and desktop. The motion enhances clarity rather than distracting from it, reinforcing the brand’s confidence and attention to detail.
The site is built entirely in Webflow with a clean, scalable structure.
Service sections clearly explain what Ritzy specialises in, including haircuts, skin fades, braids and grooming. Layouts are designed around strong imagery and simple messaging, ensuring visitors understand the offer within seconds.
Navigation is minimal. Calls to action are consistent. The booking journey is obvious without feeling forced.
Everything is fully editable so the team can update galleries, services and content without breaking layout.
From day one, the structure was built around Peterborough search intent.
Headings, meta titles and on-page copy are aligned to local keywords such as:
Internal linking supports service discovery, and structured content helps search engines understand the location and specialisms clearly.
Technical SEO basics are handled properly, including clean URL structure, semantic markup and performance optimisation.
Most bookings happen on mobile. The experience reflects that.
Large tap targets, clear buttons and smooth scroll behaviour make it effortless to move from browsing to booking. Animations remain fluid without affecting load speed.
The result is a site that feels high-end but loads quickly in real-world conditions.
Ritzy Barbers now has a digital presence that reflects the quality of their work and the energy of the shop.
The website positions them clearly as a premium barbershop in Peterborough. The custom motion makes the brand memorable, while the structure ensures clarity and usability are never compromised.
Visitors immediately understand the services, see the environment, and are guided toward booking without friction.
This is not a template build. It is a considered, interactive experience designed to grow with the business and compete properly in local search.
Website strategy and UX
Custom Webflow design and development
Advanced GSAP animation implementation
Local SEO structure and optimisation
Performance optimisation
Booking journey design
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
