Founded by Hannah, a registered nurse with a background in neurosurgery and Level 7 certification in Aesthetic Medicine from Harley Academy, the clinic offers HIFU, anti wrinkle injections, dermal fillers and skin rejuvenation. The brief was clear: create a digital presence that reflects medical standards and natural results, reassures first time visitors and ranks strongly for Newmarket and wider Suffolk searches.
Industry: Medical aesthetics
Location: Newmarket, Suffolk
Services: Webflow design and build, UX and content, photography and video direction, local SEO, analytics
Goals: Showcase credentials, explain treatments with clarity, simplify booking and lift local visibility
As a new clinic with serious credentials, Hannah needed to balance warmth with authority. The website had to communicate safety, training and regulation through NMC and JCCP registration, while keeping the tone approachable and guiding visitors to book a consultation with confidence on mobile.
A clean, professional interface with a calming palette, considered typography and ample white space. Built for speed, accessibility and simple editing so the team can keep treatment pages and pricing current.
Clear explanations for HIFU, anti wrinkle and dermal fillers with indications, what to expect, aftercare and realistic timelines. Structured FAQs reduce anxiety and calls to action appear where they are needed without pressure.
Prominent placement of Level 7 certification, NMC and JCCP registration, treatment insurance and a growing set of client testimonials. Discreet before and after imagery supports natural results.
Photography and short video that show the clinic environment and Hannah’s approach. Copy is written in plain English to demystify procedures and answer the questions people actually ask.
On page titles, headings and copy aligned to searches for Newmarket and Suffolk, Google Business Profile alignment, structured data for services and reviews, and location content that helps the clinic appear for nearby intent.
A short enquiry flow with clear consent language and options for preferred contact. Microcopy sets expectations on response times and pre appointment guidance.
GA4 and Search Console with events for consultation starts and submits, treatment page engagement and click to call, creating a feedback loop for ongoing refinement.
The site established Hannah’s Medical Aesthetics as a trusted local choice. Rankings reached the first page for priority searches including aesthetics clinic Newmarket and dermal fillers Suffolk. New client consultations attributed to organic search rose by 85%, overall traffic grew with 70% of visitors arriving from local searches, and average session duration sits at three and a half minutes. Google Business Profile holds a five star rating with reviews climbing, and social engagement strengthened through professional video and image content.
