We built a calm, clinical Webflow website for Hannah’s Medical Aesthetics and implemented local SEO that now ranks first for core treatments in Newmarket. Clear treatment pages, strong credential placement and a simple booking journey help first-time visitors feel reassured and confident booking consultations across Suffolk.
Hannah’s Medical Aesthetics is a medically led clinic built on precision, safety and natural results.
Based in Newmarket, the clinic is founded and run by Hannah, a registered nurse with a background in neurosurgery and Level 7 certification in Aesthetic Medicine. Treatments include HIFU, anti wrinkle injections, dermal fillers and advanced skin rejuvenation, delivered with a strong focus on ethics and patient care.
The brief was to create a digital presence that reflects clinical standards, reassures first time visitors, and performs strongly in local search across Newmarket and Suffolk. We partnered with Hannah to design and build a calm, professional Webflow website and put local SEO foundations in place that support both trust and long-term visibility.
We designed a clean, clinical interface that feels calm and credible from the first interaction.
The visual approach uses a soft, neutral palette, considered typography and generous spacing to create reassurance without feeling cold. The layout prioritises clarity and ease of use, particularly on mobile, where most first enquiries begin.
The site is fast, accessible and simple to maintain, allowing treatment pages and pricing to stay accurate as the clinic evolves.
Each treatment is explained clearly and without jargon.
Pages for HIFU, anti wrinkle injections and dermal fillers cover suitability, what to expect, aftercare and realistic timelines, helping visitors understand procedures before they enquire. Structured FAQs address common concerns and reduce uncertainty, while calls to action are placed thoughtfully rather than aggressively.
Clinical trust is non-negotiable.
We positioned Hannah’s Level 7 qualification, NMC and JCCP registration, insurance and ongoing training prominently across the site. Client testimonials and discreet before and after imagery reinforce outcomes without overpromising, supporting a message of natural, responsible aesthetics.
We provided direction for photography and short-form video to reflect the clinic environment and Hannah’s approach to care. Content is written in plain English, answering the questions people actually ask and helping first time visitors feel informed rather than sold to.
On-page titles, headings and copy were aligned with local search behaviour in Newmarket and Suffolk. Google Business Profile details were reviewed and aligned with the site, and structured data was added for services and reviews to improve clarity in search results.
Location-focused content helps the clinic appear for nearby intent without relying on keyword stuffing.
We built a short, compliant enquiry flow that guides visitors toward booking a consultation. Clear consent language, preferred contact options and expectation-setting microcopy reduce friction and ensure enquiries are appropriate from the outset.
GA4 and Search Console track consultation starts and submissions, treatment page engagement and click-to-call actions. This data provides a feedback loop for refining content, layout and SEO over time.
The website positioned Hannah’s Medical Aesthetics as a trusted, medically led clinic from launch.
The site now ranks first for all core treatment searches in Newmarket, with strong visibility across wider Suffolk. New client consultations attributed to organic search increased by 85%, with the majority of traffic coming from local intent searches.
Average session duration sits at around three and a half minutes, reflecting high engagement and trust. Google Business Profile holds a five star rating with a growing volume of reviews, supported by consistent visual content across web and social.
Webflow website design and development
UX and treatment page structure
Photography and video direction
Local SEO foundations and structured data
Analytics and consultation tracking
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
