Eco Solutions Plumbing needed a brand and website that matched the quality of their plumbing and heat pump installations. We delivered a refined visual identity, a mobile-first Webflow site and local SEO foundations that help homeowners and developers find and trust the business across Saffron Walden, Cambridge, Essex and London.
Eco Solutions Plumbing isn’t about quick fixes or corner cutting. It’s about doing plumbing and renewable heating properly, with care, precision and long-term thinking.
Based in Saffron Walden, the team had already built a strong reputation for premium plumbing, boiler work and heat pump installations across Cambridge, Essex and London. What they needed next was a digital setup that reflected their technical expertise, clarified a broad service offering, and captured local search demand in a highly competitive market.
We partnered with Eco Solutions Plumbing to build a complete brand system and a fast, SEO optimised Webflow website that makes complex services easy to understand and easy to book. The result is a digital presence that supports both urgent call-outs and considered projects like heat pump installs and new-build packages.
The foundations were strong, we refined them into a confident, professional identity.
We created a flexible logo system that works across vans, site boards and digital touchpoints, supported by a clean colour palette that balances engineer clarity with modern energy cues. Typography was chosen for legibility in real-world conditions, from mobile screens to workwear and proposal documents.
Service iconography covers key areas such as plumbing, heating, heat pumps, bathrooms, maintenance and emergency call-outs, helping customers understand the offer at a glance. A practical brand guide locks in usage rules so the business looks consistent everywhere, whether on the road, on site or online.
Branding was rolled out across vehicle livery, site hoardings, workwear, proposal templates and email signatures, ensuring the business looks established and recognisable before a customer ever lands on the website. Everything was designed to be practical, readable and durable in working environments.
We designed and built a fast, mobile-first Webflow website that speaks clearly to homeowners, landlords and developers.
The homepage leads with the core promise — premium plumbing and heat pump specialists — supported by clear service area coverage across Saffron Walden, Cambridge, Essex and London. Service routes are split cleanly so visitors can quickly find what they need, whether that’s an emergency plumber, boiler servicing or a full heat pump installation.
Service pages explain each offering in plain English, supported by process steps, FAQs, trust signals and prominent calls to action. A Projects section shows real outcomes for heat pump installs and new-build work, while the contact journey removes friction with click-to-call, short forms and clear service area mapping.
On-page SEO includes clean titles, structured headings, internal linking and schema for LocalBusiness and trade services. GA4 and event tracking were implemented so calls, form submissions and email clicks can be measured accurately.
We mapped search intent across the service area, targeting terms such as plumber Saffron Walden, emergency plumber near me, boiler service Cambridge and heat pump installers Saffron Walden. Location-led pages were built to cover key towns and corridors, supported by service pages that match real search behaviour rather than generic keywords.
Content supports trust and expertise, with clear explanations of standards, qualifications and approach, helping both users and search engines understand the depth of the business.
The Google Business Profile was refreshed with accurate categories, clear descriptions, high-quality imagery and direct links to relevant service pages. A simple review request flow helps generate steady, local social proof without awkward chasing, reinforcing credibility in map results.
Performance was a priority from day one. Images were compressed, scripts kept light, and layouts built for real-world use on site with patchy signal and cold hands. Accessibility considerations such as contrast, tap targets and readable type were baked in. CMS editing allows the team to add projects, FAQs and updates without breaking layout.
Eco Solutions Plumbing now shows up online the way they work in real life — professional, reliable and technically sharp.
The brand feels consistent across vans, site boards and digital touchpoints. The website answers local intent quickly, guiding visitors to call or book without confusion. Visibility has improved for plumbing and heating searches across Saffron Walden and the surrounding area, supporting both fast response jobs and larger planned projects.
With tracking in place, the team has a clear view of what drives calls and quote requests, giving them confidence to keep investing in the channels that perform.
Brand refinement and visual identity
Website design and Webflow development
SEO strategy and on-page optimisation
Local SEO structure and content planning
Google Business Profile optimisation and reviews setup
Analytics, tracking and ongoing optimisation
These are real projects from Bury St Edmunds, Suffolk and nearby where we’ve combined clean Webflow builds with practical SEO so the site loads fast, reads clearly, and turns Google traffic into enquiries, without the corporate nonsense.
