Eco Solutions Plumbing came to us as a fast-growing, Saffron Walden–based team with a clear promise: premium plumbing and renewable heating done properly. As new-build specialists with a broad service range—from fixing a leaky tap to full heat-pump installations—they needed a brand and website that felt as expert as their engineering, and that could win local search in a competitive market stretching across Saffron Walden, Cambridge, Essex and London. We created a complete visual identity and an SEO-optimised website that puts clarity first, showcases specialist services, and turns local searches into booked jobs.
Branding & identity
We built a clean, confident brand system around what customers value most: reliability, technical excellence and modern energy solutions. Deliverables included a versatile logo suite (primary, stacked and badge marks), a purposeful colour palette that balances “engineer-clean” whites with bold utility accents, and a typographic pair that stays legible on vans, site boards and mobiles alike. We set usage rules, iconography for core services (heating, heat pumps, bathrooms, emergencies, maintenance), and designed practical assets—vehicle livery, site hoardings, workwear, proposal templates and email signatures—so the brand shows up consistently on the road and on site.
SEO-optimised website (Webflow)
We designed and developed a fast, mobile-first site in Webflow with a clear information hierarchy for homeowners, contractors and developers. The homepage leads with the value proposition—Premium Plumbing & Heat Pump Specialists—and the service areas (Saffron Walden, Cambridge, Essex, London). Service pages cover: General Plumbing, Emergency Call-outs, Boiler Installation & Servicing, Heat Pump Design & Install, Underfloor Heating, New-Build & Developer Services, Bathrooms & Wet Rooms, and Annual Care Plans. Each page uses plain-English explanations, process steps, FAQs, trust signals and prominent calls to book or request a quote. A Projects area demonstrates before/after outcomes for heat pumps and new-build packages, while the Contact page removes friction with click-to-call, a simple quote form and service-area mapping.
Local SEO & content structure
From the outset, we built for search intent in the service area. Work included keyword research and mapping; location pages for Saffron Walden, Cambridge, Bishop’s Stortford corridor, North Essex and Greater London; structured service pages targeting terms like plumber Saffron Walden, heat pump installers Saffron Walden, boiler service Cambridge and emergency plumber near me; and on-page optimisation (titles, H1s/H2s, internal linking, image alt text, tidy, human-readable URLs). We added Plumbing/Heating and LocalBusiness schema, set up GA4 and Search Console, and implemented conversion tracking for calls, form submissions and email clicks. To support E-E-A-T, we created an “Approach” page outlining qualifications, manufacturer accreditations and safety standards, plus a lightweight blog plan covering practical guides like Heat pump vs gas boiler for new builds and What to do before an emergency plumber arrives.
Google Business Profile & reviews engine
We refreshed the GBP with accurate categories, a concise description, high-quality photos (team, vans, installs), services with links to the relevant landing pages, and weekly posts for offers and recent projects. A simple review request flow (QR on van decals, post-job SMS/email link) helps build steady social proof across the core towns.
Performance, accessibility & polish
Compressed, next-gen imagery; deferred scripts; semantic markup; high-contrast type; large tap targets; and fast, reassuring form feedback keep the site usable in real-world conditions (on-site 4G, wet screens, cold hands). Everything is editable via CMS so the team can add projects, FAQs and service notes without breaking layout.
Eco Solutions Plumbing now presents a credible, cohesive brand online and in the field, with a website that answers local intent and guides visitors to call or book. They are ranking for target local keywords such as Saffron Walden plumber and related service terms across the surrounding area, strengthening visibility among homeowners and developers. The combination of clearer messaging, proof-rich service pages and tidy tracking provides a repeatable path from search to enquiry—supporting both rapid call-outs and considered projects like heat-pump installs and new-build packages.